by Axel Tinoco | May 23, 2023 | Our ideas, Branding
Your Design System can change your business (for the better). A few years ago, we met a brand where designers and their suppliers suffered quite a bit in their applications due to the mess in the company's Design System. They told us they didn't have...
by Axel Tinoco | May 17, 2023 | Activation and Growth, Our ideas, Innovation
Loops: new acquisition models We have to admit it. Social media changed the planet. Facebook, Instagram, Twitter and now TikTok have transformed the way we consume, not just information, but also products and services. Since their creation,...
by Eduardo Gutierrez | May 9, 2023 | Our ideas, Branding
Branding: Research and studies to evaluate your brand's status Evidence-based branding is the cornerstone of the Loyalty Ecosystem. Robust research allows moving from intuition to data strategy, identifying vectors of...
by Axel Tinoco | Apr 27, 2023 | Our ideas, Experience
UX Strategies vs. Cart Abandonment Can you imagine walking into a store, picking up what you like, getting to the checkout counter, and leaving everything right there? Even worse, repeating this dynamic in any store that has something you like? While this would seem strange in the physical world, in...
by Axel Tinoco | Apr 18, 2023 | Our ideas, Innovation
ChatGPT: What other benefits does it have? ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and highly coherent responses continues to surprise many, we at Gerundio...
by Axel Tinoco | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design
Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
