by dev@gerundio.com.mx | Feb 20, 2023 | Our ideas, Innovation
How to conduct an empathetic user interview? An empathetic interview reduces risk when making business decisions. In User Research, it requires the use of active listening and Behavioral Design to identify unarticulated needs. The...
by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing
How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
by Eduardo Gutierrez | December 13, 2022 | Our ideas, Innovation
Share We need to talk about the podcast Podcasting is one of the most representative cultural manifestations of this era. With it, elements such as the recovery of audio and the voice as social tools converge, in addition to presenting a new form of...
by Eduardo Gutierrez | Nov 29, 2022 | Our ideas, Innovation
TikTok: an unexpected source of inspiration Inspiration and learning can come from everywhere. There is no single formula to bring it about and, usually, it comes from where we least expect it. It is necessary to be open to change and explore new...
by Eduardo Gutierrez | Nov 15, 2022 | Our ideas, Branding
Branded content: a low-invasion strategy for your brand By the Gerundio team In 2009, an American systems engineer named Michael Gundlach created AdBlock, an extension for browsers like Chrome, Safari, and Firefox that allows users to...
by Eduardo Gutierrez | Nov 1, 2022 | Our ideas, Branding
Your brand purpose doesn't sell. It is indisputable that we are in the era of purpose. We increasingly see more brands joining different causes, making their purpose the central message of their communication, or even changing their essence to make it coincide with...
