Our ideas
Here we share insight, reflections, and learnings about design, business, and people to better understand the challenges organizations face today.
The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
Does your customer journey end with a purchase? The tactical error that destroys your retention
Gamification in loyalty: when it works, when it fails, and why the difference matters
Why the cosmetic rainbow destroys customer lifetime value
What Loyalty Leaders Know (and You Don't)
Is your points program only accumulating balances?
Is your organizational chart breaking loyalty? The failure of siloed experience
Emotional Loyalty vs. Transactional Loyalty
From Data to «Sensemaking»: Why Your Loyalty KPIs Are Lying to You
The Engagement Trap: Why Attention Isn't Loyalty
Loyalty as the most profitable financial asset in high interest rate environments
The Hidden Cost of Ignoring Churn
Design doesn't end at checkout: Post-purchase as brand evidence
Why an NPS of 90 can mask fragility in brand loyalty
Brand Differentiation: The Art of Being Memorable
Empathy: An Unexpected Tool for Objective Research
Essential Design Principles for Intuitive Interfaces
How emotions influence people's decisions
More pencil, less prompts: Now it's humans' turn
Invisible but forceful: when “anti-campaigns” say more than a campaign
Stop guessing: validate your design with real users and improve your interface
Rage Marketing: If it shocks you, it hooks you
Max once again is HBO Max: When the brand and the business don't have the same objectives
Config 2025: When technology becomes human, design reclaims its soul
Advantages and risks of AI tools in UX
Chatbots and virtual assistants: allies or barriers in the user experience?
Attitudinal archetypes: a strategic alternative to “user personas”
The power of storytelling in brand building: narrating to connect
The Lumon / Severance Brand Experience
Should digital products be functional or beautiful? The balance between functionality and aesthetics
Best Practices in Service Design: From Collaboration to Implementation
From word to deed, there's a long way to go: Key differences between what users say and do
The iterative design: playing the infinite game of brands
Liquid Death: A fresh brand that quenches your thirst for innovation
Systemic Design: How to Approach Problems Without Solutions
How User Research Can Improve Your Product
The Cinemex Case and a Streetcar Called “Rebranding”
Service Design: How to deliver a truly omnichannel experience?
Buen Fin: Tips and Lessons for Businesses and Their Consumers
Let the AI run
Will streaming platforms die?
The Magic of Memorable Experiences: How to Build Long-Term Customer Relationships
Breaking the Algorithm: The Search for Authenticity in the Digital Age
Design Systems: The Key to Coherent and Efficient Digital Design
The antitrust case against Google and the importance of knowing how to adapt
The IKEA Effect: Beyond Customer Engagement and Customization
Collaborative Work: 4 Keys to Success in Interdisciplinary Teams
Empathy in Action: How Listening Brands Win Their Customers' Hearts
The influence virus
Paris 2024: An Identity That Celebrates Inclusion
How do they access education in Mexico?
Spotify's Innovative Touch Revolutionizes Streaming
Breaking the Mold: Unusual Marketing Tactics to Stand Out in the Market
How to use storytelling to enhance your marketing strategy
Learning from Figma: Innovation Driven by Deep User Understanding and the Digital Design Process
Personal Brand Coherence: Rhode and Hailey Bieber
The Value of the Face: Face ID and Digital Security
Two Paths to Capitalize on the Market: Disruptive Innovation vs. Strategic Integration
The importance of heat maps in design
Hot sale: context and learnings
The Audiovisual Revolution of the Internet: Almost 20 Years Since YouTube's Launch
A Connected World: International Internet Day
What are heuristic analyses?
Embracing the Power of Midjourney in Gerund
Books for designing (playing) better
Challenging Creative Stereotypes: A Workout Plan for Everyone
Let's talk about the Digital Marketing Funnel.
Platform Accessibility
The Power of Data in Strategic Decision-Making
Dark Mode: The Dark Side of UX
If you can write it, you can see it: Let's talk about Sora, the new AI tool
Building Gender Equity in the Age of Artificial Intelligence (AI)
Empathetic Design: Understand to Innovate
Prototypes, Types, and When to Use Them
For those of us who watch the Super Bowl for the commercials
A better present by changing the future
From Facebook to Meta, what have been FB's business models?
Can user research drive your business strategy?
It's not your Community Manager, it's your brand strategy
TEMU, the good and the bad
Gaming, beyond trends, let's talk about people
Exploring Cultural Change Through Digital Searches
Are we close to talking to something non-human? AI and its ability to understand us
Champagne and grapes again, and... Spotify Wrapped
Adobe Transforms the Design World with Figma Acquisition
Buen Fin 2023: Smart Sales Strategies
Happy people, efficient processes, and scalable design tools
The power to adapt to trends
Connecting Authentically with Your Users Through Active Listening
Governance, collaborative work, and AI to transform dynamics in innovation teams.
Gamification: Transforming User Experience Through Play
Transforming the user experience with UX/UI innovation
TikTok: The Muse of Diversification in Business Models
A dreadful X: Let's talk about Twitter's rebranding
Your Design System can change your business (for the better)
Loops: New Acquisition Models
Branding: Research and studies to evaluate your brand's status
UX Strategies vs. Cart Abandonment
ChatGPT: What other benefits does it have?
