Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP

Projects

We understand the entire system behind each project: people, business, and context, in order to design solutions that solve business challenges.

Projects

How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

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How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

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How to simplify the offering of financial services?

How to simplify the offering of financial services?

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How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

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How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

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How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

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How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

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How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

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How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

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How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

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How to give a face to a super powerful project?

How to give a face to a super powerful project?

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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

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How to create value through an efficient platform?

How to create value through an efficient platform?

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How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

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How to share the thrill of riding?

How to share the thrill of riding?

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How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

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Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.

  The danger of functional invisibility: why brand relevance is not solved by constant presence Author: Elena Benitez CEO of Gerundio There is a yawning gap between being present in a person's life and being truly...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

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