Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP

Projects

We understand the entire system behind each project: people, business, and context, in order to design solutions that solve business challenges.

Projects

How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

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How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

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How to simplify the offering of financial services?

How to simplify the offering of financial services?

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How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

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How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

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How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

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How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

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How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

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How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

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How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

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How to give a face to a super powerful project?

How to give a face to a super powerful project?

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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

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How to create value through an efficient platform?

How to create value through an efficient platform?

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How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

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How to share the thrill of riding?

How to share the thrill of riding?

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How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

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Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

El ecosistema de la telemedicina disfuncional: Por qué la tecnología médica sin diseño destruye la confianza del paciente

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

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