Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Blog
  • Contact
  • ENG
  • ESP

Projects

We understand the entire system behind each project: people, business, and context, in order to design solutions that solve business challenges.

Projects

How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

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How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

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How to simplify the offering of financial services?

How to simplify the offering of financial services?

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How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

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How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

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How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

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How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

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How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

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How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

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How to encourage better decision-making through data visualization?

How to encourage better decision-making through data visualization?

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How to give a face to a super powerful project?

How to give a face to a super powerful project?

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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

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How to create value through an efficient platform?

How to create value through an efficient platform?

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How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

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How to share the thrill of riding?

How to share the thrill of riding?

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How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

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Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

Why the cosmetic rainbow destroys customer lifetime value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

What Loyalty Leaders Know (and You Don't)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

Is your points program only accumulating balances? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

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