Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP

Projects

We understand the entire system behind each project: people, business, and context, in order to design solutions that solve business challenges.

Projects

How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

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How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

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How to simplify the offering of financial services?

How to simplify the offering of financial services?

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How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

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How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

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How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

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How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

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How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

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How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

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How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

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How to give a face to a super powerful project?

How to give a face to a super powerful project?

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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

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How to create value through an efficient platform?

How to create value through an efficient platform?

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How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

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How to share the thrill of riding?

How to share the thrill of riding?

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How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

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Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

Does your customer journey end with a purchase? The tactical error that destroys your retention

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

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