by Eduardo Gutierrez | November 4, 2024 | Our ideas, Experience, Business and Strategic Design
Will streaming platforms die? By: Eduardo Gutiérrez The 2010s were just beginning; Rihanna and LMFAO were playing on the radio, the word smartphone was starting to be used everywhere, and movie buffs and casual viewers alike were heading to a branch of the now-defunct...
by Eric Gerundio | October 30, 2024 | Our ideas, Business and Strategic Design
The Magic of Memorable Experiences: How to Build Long-Term Customer Relationships? By: Elena Benítez In a saturated market, capturing attention is only the first step. What is truly valuable is winning customer loyalty, that solid relationship that...
by Andrea Vallarta | March 2, 2024 | Our ideas, Research and Strategy, Business and Strategic Design
Empathetic Design: Understanding to Innovate By: Patricia Santillán Throughout history, we have built infrastructures, artifacts, and systems to expand our capabilities, configure environments, and simplify the daily routine of everyday life. Today, we...
by Andrea Vallarta | February 12, 2024 | Our ideas, Innovation, Research and Strategy, Business and Strategic Design
A Better Present by Changing the Future
By: Carlos De Santiago
On January 31st and February 1st, 2024, I had the opportunity to attend two very interesting talks at Design Matters Mexico 2024, and one idea that strongly resonated with me was that our conception...
by Jaime Del Hoyo | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design
Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
by Eduardo Gutierrez | October 10, 2022 | Our ideas, Business and Strategic Design
Let's talk about Business to Person (B2P). The separation that has been made until now between Business to Consumer (B2C) and Business to Business (B2B) has expired. This configuration creates a significant distance with those involved in the experience, and...
