El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante

by Andrea Vallarta | Oct 27, 2026 | Our ideas

  The danger of functional invisibility: why brand relevance is not solved by constant presence | Blog: Gerundio Author: Elena Benitez CEO of Gerundio There is an abysmal difference between being present in a person's life and being...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

by Andrea Vallarta | Oct 20, 2026 | Our ideas

  The trick of speed: how CX efficiency kills value before creating loyalty | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

by Andrea Vallarta | Oct 13, 2026 | Our ideas

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

by Andrea Vallarta | Oct 6, 2026 | Our ideas

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.

by Andrea Vallarta | Sep 25, 2026 | Our ideas

  The danger of functional invisibility: why brand relevance is not solved by constant presence Author: Elena Benitez CEO of Gerundio There is a yawning gap between being present in a person's life and being truly...

El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

by Andrea Vallarta | Sep 25, 2026 | Our ideas

  The risk of habit: Why user routine does not equate to brand preference | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio. Celebrating frequent use as synonymous with loyalty is one of the most costly self-deceptions at the tables...