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The Lumon / Severance Brand Experience

The Lumon / Severance Brand Experience

by Cecy Rodriguez | April 7, 2025 | Our ideas, Experience

The Lumon / Severance Brand Experience By: Cecilia Rodríguez Does anyone else miss Severance Fridays? It's been two weeks since the season finale of Apple TV's most-watched series, and as a good fan (and designer), I'm not going to deny that I'm still...
Will streaming platforms die?

Will streaming platforms die?

by Eduardo Gutierrez | Nov 4, 2024 | Our ideas, Experience, Negocio y diseño estratégico

Will streaming platforms die? By: Eduardo Gutiérrez The 2010s were just beginning; Rihanna and LMFAO were playing on the radio, the word smartphone was starting to be used everywhere, and movie buffs and casual viewers alike were heading to a branch of the now-defunct...
Champagne and grapes again, and... Spotify Wrapped

Champagne and grapes again, and... Spotify Wrapped

by Andrea Vallarta | Dec 1, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Otra vez el champán y las uvas y el… Spotify Wrapped Por: Alan Luna Ya estamos aquí. “Un año más”, diría Mecano y un año más también decimos —con diferentes entonaciones de júbilo o hartazgo— todos los que pasaremos este día viendo una y otra vez a Bad Bunny, a...
Adobe Transforms the Design World with Figma Acquisition

Adobe Transforms the Design World with Figma Acquisition

by Andrea Vallarta | Nov 27, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Adobe transforma el mundo del diseño con la adquisición de Figma Por: Carlos De Santiago En septiembre del año pasado, el mundo del diseño se estremeció con la noticia de que Adobe había llegado a un acuerdo para adquirir Figma, la plataforma líder en el diseño...
Buen Fin 2023: Smart Sales Strategies

Buen Fin 2023: Smart Sales Strategies

by Andrea Vallarta | Nov 17, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Buen fin 2023: Estrategias de venta inteligentePor: Andrea Vallarta La esperada 13° edición del Buen Fin, considerado el evento comercial del año, se llevará a cabo del viernes 17 al lunes 20 de noviembre. Este periodo no solo representa una oportunidad para disfrutar...
Happy people, efficient processes, and scalable design tools

Happy people, efficient processes, and scalable design tools

by Andrea Vallarta | Nov 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Personas felices, procesos eficientes y herramientas de diseño escalables Por: Cecilia Rodríguez Del 17 al 20 de octubre de este año, primera edición de la conferencia de DesignOps Latam, una comunidad que ha escalado rápidamente entre los profesionales del diseño y...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

Does your customer journey end with a purchase? The tactical error that destroys your retention

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

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