by dev@gerundio.com.mx | November 11, 2025 | Our ideas, Branding
Brand Differentiation: The Art of Being Memorable By now, we all know the old story that Apple doesn't sell phones, it sells status. That Nike doesn't sell sneakers, it sells motivation. That Coca-Cola doesn't sell soda, it sells moments and happiness. And, by...
by dev@gerundio.com.mx | February 18, 2025 | Our ideas, Branding, Innovation
Iterative Design: Playing the Infinite Brand Game A few days ago, while listening to Juan Manuel Garrido on the Aprender de Grandes podcast, a phrase made me reflect: “design is any act with intention in the world.” This idea led me to think about how...
by dev@gerundio.com.mx | February 13, 2025 | Our ideas, Branding, Innovation
Liquid Death: A fresh brand that quenches your thirst for innovation The Liquid Death case redefines brand loyalty in commodity categories through a controlled disruption strategy. By migrating from the traditional concept of “purity” towards a narrative...
by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy
Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...
by Axel Tinoco | January 16, 2025 | Our ideas, Branding
The Cinemex Case and a Tram Called “Rebranding” Cinemex's rebranding transcends visual updates to position itself as an evolution of the Loyalty Ecosystem in the entertainment industry. By integrating Behavioral Design and a Loyalty vision...
by dev@gerundio.com.mx | September 24, 2024 | Our ideas, Branding, Experience and Interaction
Design Systems: The Key to Coherent and Efficient Digital Design You've surely heard a lot about Design Systems. This concept is increasingly used in the jargon of innovation agencies, design studios, and brand consultancies,...
