by Andrea Vallarta | August 15, 2023 | Our ideas, Marketing
TikTok: The Inspiration for Diversification in Business Models With more than 57 million Mexican followers and $11 billion in advertising revenue in 2022, TikTok has become one of the most compelling apps for users, creators of...
by Eduardo Gutierrez | July 28, 2023 | Our ideas, Branding, Marketing
A dreadful X: let's talk about the Twitter rebranding In several ways, Twitter's change to X (can we call it a rebranding?) has left more questions than answers. At Gerundio, we've also been mulling it over and have a few things to say about this...
by Axel Tinoco | May 23, 2023 | Our ideas, Branding
Your Design System can change your business (for the better). A few years ago, we met a brand where designers and their suppliers suffered quite a bit in their applications due to the mess in the company's Design System. They told us they didn't have...
by Axel Tinoco | May 17, 2023 | Activation and Growth, Our ideas, Innovation
Loops: new acquisition models We have to admit it. Social media changed the planet. Facebook, Instagram, Twitter and now TikTok have transformed the way we consume, not just information, but also products and services. Since their creation,...
by Eduardo Gutierrez | May 9, 2023 | Our ideas, Branding
Branding: Research and studies to evaluate your brand's status Evidence-based branding is the cornerstone of the Loyalty Ecosystem. Robust research allows moving from intuition to data strategy, identifying vectors of...
by Axel Tinoco | Apr 27, 2023 | Our ideas, Experience
UX Strategies vs. Cart Abandonment Can you imagine walking into a store, picking up what you like, getting to the checkout counter, and leaving everything right there? Even worse, repeating this dynamic in any store that has something you like? While this would seem strange in the physical world, in...
