by Axel Tinoco | October 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy
Authentically Connecting with Your Users Through Active Listening Within the world of strategic design, UX Research plays a fundamental role. It's not just a phase in the process, but a common thread that connects agencies with the...
by Axel Tinoco | October 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy
Control, collaborative work, and AI to transform dynamics in innovation teams. The Adobe MAX 2023 event was a true spectacle for all enthusiasts of creativity and technology. Among the many new features and approaches, three stand out...
by Axel Tinoco | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy
Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy
Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
by Andrea Vallarta | August 15, 2023 | Our ideas, Marketing
TikTok: The Inspiration for Diversification in Business Models With more than 57 million Mexican followers and $11 billion in advertising revenue in 2022, TikTok has become one of the most compelling apps for users, creators of...
by Eduardo Gutierrez | July 28, 2023 | Our ideas, Branding, Marketing
A dreadful X: let's talk about the Twitter rebranding In several ways, Twitter's change to X (can we call it a rebranding?) has left more questions than answers. At Gerundio, we've also been mulling it over and have a few things to say about this...
