by Jaime Del Hoyo | Apr 27, 2023 | Our ideas, Experience
UX Strategies vs. Cart Abandonment Can you imagine walking into a store, picking up what you like, getting to the checkout counter, and leaving everything right there? Even worse, repeating this dynamic in any store that has something you like? While this would seem strange in the physical world, in...
by Jaime Del Hoyo | Apr 18, 2023 | Our ideas, Innovation
ChatGPT: What other benefits does it have? ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and highly coherent responses continues to surprise many, we at Gerundio...
by Jaime Del Hoyo | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design
Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation
Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
by Jaime Del Hoyo | Mar 21, 2023 | Our ideas, Experience
ChatGPT: A challenge to creativity In the film “Modern Times,” the character played by Charles Chaplin sees his life change when he is replaced at work by a mechanical device. Although this feature film is a critique of the dehumanization of...
by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation
Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻🎨 However, creativity is the ability we have...
