by Eric Gerundio | December 3, 2024 | Activation and Growth, Our ideas, Marketing
Buen Fin: Tips and Lessons for Businesses and Consumers By: Eric Silva El Buen Fin has become one of Mexico's most important commercial events. From its inception to the present day, it has been a phenomenon that has driven...
by Eric Gerundio | July 15, 2024 | Activation and Growth, Our ideas
How to Use Storytelling to Boost Your Marketing Strategy By: Eric Silva People like to hear stories for several intertwined reasons. Firstly, stories evoke emotions and allow us to connect with the characters and their...
by Eric Gerundio | June 3, 2024 | Activation and Growth, Our ideas
Hot Sale: Context and Learnings
By: Eric Silva
Many already know what Hot Sale is, and several have even taken advantage of more than one offer. In the most recent edition, held from May 15th to 23rd, over 600 brands, retailers, and marketplaces participated,...
by Andrea Vallarta | April 15, 2024 | Activation and Growth, Our ideas
Let's talk about the Digital Marketing Funnel By: Eric Silva Although in some cases a company's growth may seem to depend on unknown or mystical factors, the truth is that most corporate success stories are usually the result of a good...
by Andrea Vallarta | April 1, 2024 | Activation and Growth, Our ideas, Research and Strategy
The Power of Data in Strategic Decision-Making By: Andrea Vallarta According to an IBM report, 90% of the world’s data has been created in the last two years. The ability to interpret the constant stream of information flowing through...
by Andrea Vallarta | February 2, 2024 | Activation and Growth, Our ideas, Research and Strategy
From Facebook to Meta: Evolution of Business Models and the Loyalty Ecosystem The transition from Facebook to Meta represents an evolution from an advertising platform to a Loyalty Ecosystem 3.0 based on digital omnipresence. By integrating Instagram,...
