Strategic Design
and Innovation
We understand people, context, and business to clearly define what to do, why it matters, and where to focus efforts.
Some of our services:
- Generative research
- Investigación centrada en las personas (UX Research)
- Customer journey mapping
- Service blueprint mapping
- Archetypes and segmentation
- Usability testing
- Concept validation
- Co-creation workshops
- Strategic roadmaps
Utilizando técnicas como:
A qualitative research method that uses structured interviews to explore participants' experiences, perceptions, motivations, and behaviors.
A systematic evaluation of competitors' products or services to identify strengths, weaknesses, market opportunities, and the organization's competitive positioning.
A quantitative research method conducted through online questionnaires, allowing you to gather large amounts of data quickly and cost-effectively.
A research method in which participants document their observations and experiences over time, providing valuable insights into real-world behaviors, routines, and user experiences.
A moderated discussion involving three participants focused on a specific topic or challenge. This approach encourages diverse perspectives and candid conversations in a relaxed environment.
Reunión de un grupo pequeño de usuarios para discutir y evaluar un producto o servicio, compartiendo información detallada sobre sus experiencias y expectativas.
Te permite visualizar el viaje de un usuario a través de un proceso, identificando los puntos de contacto y las oportunidades de mejora.
Método para mapear las emociones de los usuarios a lo largo de su experiencia con un producto o servicio con el fin de identificar las áreas emocionales sobre las cuales trabajar.
A usability evaluation method based on established design principles. It helps identify usability issues and opportunities to improve the overall user experience and interface design.
A usability testing method in which participants complete specific tasks using a product or service, revealing opportunities to improve functionality, usability, and interface design.
Método de experimentación en el que se comparan dos o más versiones de un producto o servicio. Permite evaluar qué versión es más efectiva y optimizar la experiencia de usuario.
A deeper understanding of your users and their context
Actionable
insights
Clear opportunities and strategic recommendations for improvement
Doters
How to bring to life the most Mexican rewards program of all?
Rumbo Ventures
How to lead the change in investments in Latin America?
Engen Capital
How to embrace modernization while remaining professional?
We are an empathetic team that designs through understanding and collaboration.
Send us a direct message
Elena Benítez
Co-Founder & Managing Director
The challenges, the process and the learning fill me with energy. I am a catalytic element, I work to turn ideas into actions. I am an integrator, I enjoy adding and collaborating.
Cecilia Rodríguez
Co-Founder & Operations Director
I care deeply about relationships. I connect teams, needs, and ideas with intention to create brand experiences that feel clear and meaningful.
Or send us an email to conectando@gerundio.com.mx