ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and coherent responses continues to surprise many, we including Gerundio. 

Therefore, knowing that we at Gerundio are restless and very curious, we set out to discover what other benefits the application has. In other words, we looked into what other areas or processes it can help us with, putting its functions into practice and checking how convenient it is to use. 

The first to do it was Édgar, our development and experience design leader. He is the one who often has to program the sites and create all the code behind the digital products we create, so he decided to use ChatGPT as a tool to create programming code. 

The result was quite good! Édgar found that the application generated correct and functional code, although not very extensive and at times basic with small errors. The advantage it offered was a functional structure to follow, while the major disadvantage was completing and deepening the code, with the difficulty of locating errors. 

For Lalo, who is our brand and communications strategist, ChatGPT is a good tool for content prioritization. This means that it has experimented with its application to explore categories and organize topics. In your opinion, the results the application has produced are excellent, as it does delve into the subjects and offers a very complete range of their topics. 

On the other hand, our brand and experience designer, Charly, he experimented with artificial intelligence to generate base texts for his website screen designs. With this, Charly was able to extract real parameters from his content, improve his interface, and perfect his graphic design. Although these never ended up being the final texts because they needed to be refined, their content and structure greatly aided the design team. 

Finally, for whom ChatGPT has been an outstanding tool is Andy. She leads the growth and promotion area, our expert in Growth Hacking That it sees with eyes of illusion how this application is positioning itself as a very valuable weapon in this field. 

As Andrea explains, Growth relies on iterations to test and improve the efficiency of various processes. In this small cycle of trials and feedback, the benefit can be gigantic, but it often happens that the benefit is minimal. 

This is where ChatGPT comes in. On one hand, the application can generate texts quickly, helping you optimize your time and costs. On the other hand, it's possible to ask the artificial intelligence to adapt a specific message to a particular medium. 

This positions the application as a catalyst for growth, a tool with which you can explore more avenues for your brand's growth and understanding its reach. 

Now, in Andrea's words, and in agreement with the entire Gerundio team, experiences with ChatGPT still require human supervision and expertise for their multiple functions. 

In fact, in all the cases where we tested AI, we managed to conclude two things:

1. Address: The quality of ChatGPT's responses also depends on the quality of the questions asked. At Gerundio, we have the advantage of deeply understanding our specializations and therefore we can guide the application toward a more professional degree in its texts. 
2. Starting point: Under no circumstances, no matter how much effort was directed at us, were ChatGPT's deliveries final quality. This means that its results were actually starting points and never finished works. 

While there is still much to discover about the horizons of artificial intelligence, and it is assumed that ChatGPT is just the beginning of its potential, it is important that we learn to make the most of it and that, of course, we value how crucial the human factor is with this type of application.