by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Innovation, Research and Strategy
More pencil, less prompts: Now it's the humans“ turn ”I painted this bottle; a machine didn't." That was (literally or emotionally) the mood at a recent Brightland event, where the brand invited people to customize their own bottles of oil...
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Innovation
Invisible yet powerful: when an “anti-campaign” says more than a campaign. There are advertising campaigns that speak to you directly. Others that shout at you. And there are others that speak more softly, but somehow force you to turn your head. That's what Checkout.com did: a B2B brand...
by dev@gerundio.com.mx | July 15, 2025 | Our ideas, Innovation
Max is HBO Max again: When the brand and the business don't have the same objectives “Don't pretend, you never stopped calling us HBO Max.” This is how Warner Bros. Discovery's email announcing that the streaming service would once again use its...
by dev@gerundio.com.mx | June 9, 2025 | Our ideas, Innovation
Config 2025: When Technology Becomes Human, Design Regains Its Soul. Design, by its very nature, has always been a deeply human practice. From the first stroke of a logo to the digital interfaces we now inhabit daily, designing has been...
by dev@gerundio.com.mx | February 18, 2025 | Our ideas, Branding, Innovation
Iterative Design: Playing the Infinite Brand Game A few days ago, while listening to Juan Manuel Garrido on the Aprender de Grandes podcast, a phrase made me reflect: “design is any act with intention in the world.” This idea led me to think about how...
by dev@gerundio.com.mx | February 13, 2025 | Our ideas, Branding, Innovation
Liquid Death: A fresh brand that quenches your thirst for innovation The Liquid Death case redefines brand loyalty in commodity categories through a controlled disruption strategy. By migrating from the traditional concept of “purity” towards a narrative...
