Iteration, how does it improve your startup?
Has the founder of LinkedIn ever, Reid Hoffman, he said that if you're not embarrassed by the first version of your product, you've probably released it too late. His phrase is a critique of all those people who wait for their product to be perfect before launching it, and then this ends up being the reason why their venture never sees the light. Initially, Hoffman's words encompass the process of errors and learning that all startups. But deep down, his phrase refers to a form of work necessary to increase effectiveness in business development: iteration.
Iteration, what is it and where does it come from?
Iteration is repeating a process to improve its performance towards a goal. Its origin is in mathematics, with formulas like Newton's Method that seek various forms of approximations to the same specific result. However, its popularization was thanks to IBM. Yes, the giant tech company is largely responsible for introducing this term to new horizons. They began using it to test the effects of different programming codes that were repeated thousands of times to identify their flaws and, at the same time, improve their delivery times. Given its origin and popularization, it's easy to think of iteration as a methodology more related to engineering or computer science. However, its application has benefited as humanistic models as Design Thinking or Design Research.
Iteration, Startups Growth Hacking
As we were telling you Andrea Vallarta in his publication «Growth Hacking, the new digital marketing trend?»The Growth Hacking is about experimentation geared towards growth. A relatively new methodology that relies heavily on an iterative way of working and, to the delight of many, works ideally for startups who are looking to grow their business. It's not that iterations are only used in the growth stage of a startup, in fact they are indispensable during planning and launch, but when used in this stage through Growth Hacking, the results can be outstanding. On the one hand, the startups that are arriving at this moment in their business they usually lack a team able to attack this stage quickly and immediately. On the other hand, it is very common for their leadership to find pain points in their financial or production capacity that allow them to experiment with their products. Both situations are solved by Growth Hacking with its iterative process. Because in their way of working, they will take what one startup It already has, they will analyze it and launch and test new paths that help any venture know its future and how to get there. Some of the specific advantages of this entire methodology are:Feedback: the generation of multiple opinions and perspectives from your users on your products or services. Adjustmentthis process allows you to fix any issues you have with your startup at a very low economic and production cost. InnovationOne of the best things it offers are the innovation opportunities you discover throughout your business, both in its communication and design, as well as in its product or service. To scaleone of the reasons why Growth Hacking is so striking in the startups growing because they are the fastest way to the gateway of a commercial climb. For all these reasons, at Gerundio we believe that iteration can improve your startup. Your results, based on constant learning, always translate into benefits and outcomes, especially when achieved through a Growth Hacking strategy like the ones we make. Do you want to know all the growth we can achieve for your startupContact our Growth team, they'll be very excited to collaborate with you.
