by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation
Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
by Axel Tinoco | Mar 21, 2023 | Our ideas, Experience
ChatGPT: A challenge to creativity In the film “Modern Times,” the character played by Charles Chaplin sees his life change when he is replaced at work by a mechanical device. Although this feature film is a critique of the dehumanization of...
by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation
Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻🎨 However, creativity is the ability we have...
by dev@gerundio.com.mx | Feb 20, 2023 | Our ideas, Innovation
How to conduct an empathetic user interview? An empathetic interview reduces risk when making business decisions. In User Research, it requires the use of active listening and Behavioral Design to identify unarticulated needs. The...
by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing
How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
by Eduardo Gutierrez | December 13, 2022 | Our ideas, Innovation
Share We need to talk about the podcast Podcasting is one of the most representative cultural manifestations of this era. With it, elements such as the recovery of audio and the voice as social tools converge, in addition to presenting a new form of...
