Gerund
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    • Strategic Design and Innovation
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    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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Gaming, más allá de las tendencias, hablemos de personas

Gaming, más allá de las tendencias, hablemos de personas

by Andrea Vallarta | January 5, 2024 | Activation and Growth, Our ideas, Innovation, Brand and Communication

Gaming, Beyond Trends, Let's Talk About People By: Fernando Bautista and Eric Silva The video game industry has been growing for several years now. This sector is no longer a niche consumption as it was in its beginnings. A study...
¿Estamos cerca de hablar con algo que no sea humano? La IA y su capacidad para entendernos

¿Estamos cerca de hablar con algo que no sea humano? La IA y su capacidad para entendernos

by dev@gerundio.com.mx | December 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy

Are we close to talking to something non-human? AI and its ability to understand us By: Eric Silva It's clear that the way we relate to each other is complex, even more so the way we use language to communicate. Surely, on more than one occasion,...
Otra vez el champán y las uvas y el… Spotify Wrapped

Otra vez el champán y las uvas y el… Spotify Wrapped

by Andrea Vallarta | December 1, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Champagne and grapes and… Spotify Wrapped again By: Alan Luna We're here again. “One more year,” Mecano would say, and another year we also say —with different intonations of joy or weariness— all of us who will spend this day watching Bad Bunny over and over again, and...
Adobe Transforma el Mundo del Diseño con la Adquisición de Figma

Adobe Transforma el Mundo del Diseño con la Adquisición de Figma

by Andrea Vallarta | November 27, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Adobe Transforms the Design World with the Acquisition of Figma By: Carlos De Santiago In September of last year, the design world was shaken by the news that Adobe had reached an agreement to acquire Figma, the leading design platform...
Buen Fin 2023: Estrategias de venta inteligente

Buen Fin 2023: Estrategias de venta inteligente

by Andrea Vallarta | November 17, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Good End 2023: Smart Sales Strategies By: Andrea Vallarta The highly anticipated 13th edition of the Good End, considered the commercial event of the year, will take place from Friday, November 17th to Monday, November 20th. This period not only represents an opportunity to enjoy...
Personas felices, procesos eficientes y herramientas de diseño escalables

Personas felices, procesos eficientes y herramientas de diseño escalables

by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Happy people, efficient processes, and scalable design tools By: Cecilia Rodríguez From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamificación en lealtad: cuándo funciona, cuándo falla y por qué importa la diferencia

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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