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    • Decoding Loyalty
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Gaming, más allá de las tendencias, hablemos de personas

Gaming, más allá de las tendencias, hablemos de personas

by Andrea Vallarta | January 5, 2024 | Activation and Growth, Our ideas, Innovation, Brand and Communication

Gaming, Beyond Trends, Let's Talk About People By: Fernando Bautista and Eric Silva The video game industry has been growing for several years now. This sector is no longer a niche consumption as it was in its beginnings. A study...
¿Estamos cerca de hablar con algo que no sea humano? La IA y su capacidad para entendernos

¿Estamos cerca de hablar con algo que no sea humano? La IA y su capacidad para entendernos

by dev@gerundio.com.mx | December 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy

Are we close to talking to something non-human? AI and its ability to understand us By: Eric Silva It's clear that the way we relate to each other is complex, even more so the way we use language to communicate. Surely, on more than one occasion,...
Otra vez el champán y las uvas y el… Spotify Wrapped

Otra vez el champán y las uvas y el… Spotify Wrapped

by Andrea Vallarta | December 1, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Champagne and grapes and… Spotify Wrapped again By: Alan Luna We're here again. “One more year,” Mecano would say, and another year we also say —with different intonations of joy or weariness— all of us who will spend this day watching Bad Bunny over and over again, and...
Adobe Transforma el Mundo del Diseño con la Adquisición de Figma

Adobe Transforma el Mundo del Diseño con la Adquisición de Figma

by Andrea Vallarta | November 27, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Adobe Transforms the Design World with the Acquisition of Figma By: Carlos De Santiago In September of last year, the design world was shaken by the news that Adobe had reached an agreement to acquire Figma, the leading design platform...
Buen Fin 2023: Estrategias de venta inteligente

Buen Fin 2023: Estrategias de venta inteligente

by Andrea Vallarta | November 17, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Good End 2023: Smart Sales Strategies By: Andrea Vallarta The highly anticipated 13th edition of the Good End, considered the commercial event of the year, will take place from Friday, November 17th to Monday, November 20th. This period not only represents an opportunity to enjoy...
Personas felices, procesos eficientes y herramientas de diseño escalables

Personas felices, procesos eficientes y herramientas de diseño escalables

by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Happy people, efficient processes, and scalable design tools By: Cecilia Rodríguez From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Del dato al «Sensemaking»: Por qué tus KPIs de lealtad te están mintiendo

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

La trampa del engagement: Por qué la atención no es lealtad

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

La lealtad como el activo financiero más rentable ante tasas altas

Loyalty as the Most Profitable Financial Asset in High Interest Rate Environments Author: Elena Benitez, CEO and Founder The current financial landscape has changed the rules of growth. With high interest rates, capital is no longer cheap, and with it, the strategy...

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