by dev@gerundio.com.mx | April 10, 2025 | Our ideas, Brand and Communication
The power of storytelling in brand building: narrating to connect Once upon a time, a brand wanted to be more than just a product. It wanted to be remembered, loved, and shared. So, it decided to tell stories. And thus, almost without realizing it, it built a...
by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Projects
Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand and Communication Experience and Interaction Challenge Emergence AI is a startup that is revolutionizing the field of...
by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects
Gerund + Doters How to bring to life a loyalty program that gets Mexicans to fly? Building the brand of a new loyalty program comprehensively Services Strategic Design and Innovation Brand and Communication Experience and Interaction Challenge Doters is a...
by Paola Morales | October 10, 2024 | Research and Strategy, Brand and Communication, Projects
Gerund + BASE How to simplify the offer of financial services? Strategically orienting a brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in trade operations...
by dev@gerundio.com.mx | August 27, 2024 | Our ideas, Brand and Communication
Empathy in Action: How Brands That Listen Win Their Customers' Hearts By: Elena Benitez In a world full of options and messages competing for our attention, customer loyalty can seem as elusive as finding a needle in a...
by Paola Morales | August 19, 2024 | Research and Strategy, Brand and Communication, Projects
Gerund + Semper Altius Network of Schools How to strategically convey an educational offering? Listening to parents and mothers to achieve effective communication Services Strategic Design and Innovation Brand and Communication Challenge The Network of Schools...
