by Andrea Vallarta | March 19, 2024 | Our ideas, Innovation
If you can write it, you can see it: Let's talk about Sora, the new AI tool. Even though sight is one of the most deceptive senses we possess as humans, we tend to consider it the main means of distinguishing the real from the imaginary. However,...
by Andrea Vallarta | Mar 9, 2024 | Our ideas, Innovation
Construyendo equidad de género en la era de la inteligencia artificial (IA) Por: Patricia Santillán Desde software que crea imágenes o publicidad dirigida, hasta avatares para establecer relaciones afectivas, parece realmente mágica. Sin embargo, la realidad es que...
by Andrea Vallarta | February 12, 2024 | Our ideas, Innovation, Research and Strategy, Business and Strategic Design
A Better Present by Changing the Future
By: Carlos De Santiago
On January 31st and February 1st, 2024, I had the opportunity to attend two very interesting talks at Design Matters Mexico 2024, and one idea that strongly resonated with me was that our conception...
by Andrea Vallarta | January 26, 2024 | Our ideas, Innovation, Research and Strategy
Can User Research Power Your Business Strategy? By: Elena Benitez 2,500 years ago, Heraclitus said that the only constant in the world is change, and many contemporary experts would agree that in business, this phrase is...
by Andrea Vallarta | January 20, 2024 | Our ideas, Branding, Innovation, Marketing
It's not your Community Manager, it's your brand strategy By: Eduardo Gutiérrez Almost two decades ago, Tim O’Reilly, founder of O’Reilly Media, introduced the concept of «Internet 2.0,» which marked a revolution in how we perceived and understood...
by Andrea Vallarta | January 12, 2024 | Our ideas, Experience and Interaction, Innovation
TEMU, the good and the bad. By: Melisa Agúndez The constant appearance of ads for the now popular TEMU on the internet has captured the attention of users worldwide. Originally from China, this platform has emerged rapidly, challenging the big...
