Good End 2023: Smart Sales Strategies
By: Andrea Vallarta

The highly anticipated 13th edition of El Buen Fin, considered the commercial event of the year, will take place from Friday, November 17th to Monday, November 20th. This period not only represents an opportunity to enjoy irresistible offers but also marks a resurgence in commercial activities after a prolonged pandemic period. Thanks to the stabilization in purchasing trends, sales are projected to exceed 141,120 million pesos. 

According to AMVO reports, 80% of internet users are ready to dive into the shopping experience during this event. But this isn’t about impulsiveness; consumers have planned carefully, saving strategically to make the most of the deals. Surprisingly, 6 out of 10 shoppers for Buen Fin 2023 begin searching for deals online up to a month in advance, and demand during this Buen Fin is expected across a wide range of products, from fashion and footwear to TVs, cell phones, appliances, toys, and travel. Their choices are heavily influenced by their age: those aged 25 to 34 lean toward fashion and beauty, while those aged 35 to 44 plan to purchase electronics. Finally, the 45- to 54-year-old age group has its sights set on travel experiences. 

Strategies for Success in Buen Fin 2023

• Omnichannel Strategies The 94% survey of shoppers indicates that consumers intend to combine in-store and online shopping during El Buen Fin. Therefore, it is imperative that online platforms be seamlessly integrated with physical stores, providing a smooth and seamless shopping experience.

   

• Personalized User Experience (UX): Using intelligent recommendation algorithms creates unique shopping experiences that increase customer retention and satisfaction. Among the top five reasons for buying online during this event are exclusive online promotions and discounts, as well as the convenience of comparing prices and varieties before purchasing.

   

• Chatbots for Customer Service: Leveraging bots not only for managing common queries but also for offering recommendations will improve efficiency and customer satisfaction. Furthermore, data collection through surveys and feedback analysis provides valuable insights for refining the customer experience.

   

• Shipping Service Considerations: 90% of shoppers prefer home delivery, but there is also growing interest in alternative methods, such as smart lockers, which account for 6% of shoppers. Therefore, we recommend considering new service integrations and addressing your customers’ evolving needs.
  
  

In summary, Buen Fin 2023 adopts a customer-centric and technologically advanced approach. Brands that embrace these trends will be better positioned to make the most of this crucial period. Whether offering tangible products or services, adapting discount and promotional strategies will be key to meeting the specific needs and expectations of each sector. If you are interested in improving your brand's user experience, don't forget to contact us and learn more about Gerundio's services.