Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Personas felices, procesos eficientes y herramientas de diseño escalables

Personas felices, procesos eficientes y herramientas de diseño escalables

by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Happy people, efficient processes, and scalable design tools By: Cecilia Rodríguez From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
El poder de adaptarse a las tendencias

El poder de adaptarse a las tendencias

by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...
Conectando auténticamente con tus usuarios a través de la Escucha Activa

Conectando auténticamente con tus usuarios a través de la Escucha Activa

by Axel Tinoco | October 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Authentically Connecting with Your Users Through Active Listening Within the world of strategic design, UX Research plays a fundamental role. It's not just a phase in the process, but a common thread that connects agencies with the...
Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación.

Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación.

by Axel Tinoco | October 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Control, collaborative work, and AI to transform dynamics in innovation teams. The Adobe MAX 2023 event was a true spectacle for all enthusiasts of creativity and technology. Among the many new features and approaches, three stand out...
Gamificación: Transformando la experiencia de usuario a través del juego

Gamificación: Transformando la experiencia de usuario a través del juego

by Axel Tinoco | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Buen Fin: Consejos y lecciones sobre las empresas y sus consumidores

Buen Fin: Tips and Lessons for Businesses and Consumers By: Eric Silva El Buen Fin has become one of Mexico's most important commercial events. From its inception to the present day, it has been a phenomenon that has driven...

Deja que la IA ejecute

Let AI run it. By: Carlos De Santiago Last month, at Adobe Max 2024, new features were unveiled that are revolutionizing the way its users will work, and they are all centered around generative artificial intelligence models...

¿Morirán las plataformas de streaming?

Will streaming platforms die? By: Eduardo Gutiérrez The 2010s were just beginning; Rihanna and LMFAO were playing on the radio, the word smartphone was starting to be used everywhere, and movie buffs and casual viewers alike were heading to a branch of the now-defunct...

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