by Andrea Vallarta | February 2, 2024 | Activation and Growth, Our ideas, Research and Strategy
From Facebook to Meta: Evolution of Business Models and the Loyalty Ecosystem The transition from Facebook to Meta represents an evolution from an advertising platform to a Loyalty Ecosystem 3.0 based on digital omnipresence. By integrating Instagram,...
by Andrea Vallarta | January 26, 2024 | Our ideas, Innovation, Research and Strategy
Can User Research Power Your Business Strategy? By: Elena Benitez 2,500 years ago, Heraclitus said that the only constant in the world is change, and many contemporary experts would agree that in business, this phrase is...
by Andrea Vallarta | January 20, 2024 | Our ideas, Branding, Innovation, Marketing
It's not your Community Manager, it's your brand strategy By: Eduardo Gutiérrez Almost two decades ago, Tim O’Reilly, founder of O’Reilly Media, introduced the concept of «Internet 2.0,» which marked a revolution in how we perceived and understood...
by Andrea Vallarta | January 12, 2024 | Our ideas, Experience and Interaction, Innovation
TEMU, the good and the bad. By: Melisa Agúndez The constant appearance of ads for the now popular TEMU on the internet has captured the attention of users worldwide. Originally from China, this platform has emerged rapidly, challenging the big...
by Andrea Vallarta | January 5, 2024 | Activation and Growth, Our ideas, Innovation, Brand and Communication
Gaming, Beyond Trends, Let's Talk About People By: Fernando Bautista and Eric Silva The video game industry has been growing for several years now. This sector is no longer a niche consumption as it was in its beginnings. A study...
by Andrea Vallarta | December 15, 2023 | Activation and Growth, Our ideas, Research and Strategy, Brand and Communication
Exploring Cultural Change Through Digital Searches By: Andrea Vallarta In the constant flow of digital time, web searches offer a unique window into observing transformations in preferences and concerns of...
