El poder de adaptarse a las tendencias

by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...

Conectando auténticamente con tus usuarios a través de la Escucha Activa

by Rolando Gerundio | October 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Authentically Connecting with Your Users Through Active Listening Within the world of strategic design, UX Research plays a fundamental role. It's not just a phase in the process, but a common thread that connects agencies with the...

Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación.

by Rolando Gerundio | October 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Control, collaborative work, and AI to transform dynamics in innovation teams. The Adobe MAX 2023 event was a true spectacle for all enthusiasts of creativity and technology. Among the many new features and approaches, three stand out...

Gamificación: Transformando la experiencia de usuario a través del juego

by Melisa Agundez | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...

Transformando la experiencia del usuario con innovación UX/UI

by Rolando Gerundio | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...

TikTok: La musa de la diversificación en Modelos de Negocio

by Andrea Vallarta | August 15, 2023 | Our ideas, Marketing

TikTok: The Inspiration for Diversification in Business Models With more than 57 million Mexican followers and $11 billion in advertising revenue in 2022, TikTok has become one of the most compelling apps for users, creators of...