by Andrea Vallarta | November 17, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Good End 2023: Smart Sales Strategies By: Andrea Vallarta The highly anticipated 13th edition of the Good End, considered the commercial event of the year, will take place from Friday, November 17th to Monday, November 20th. This period not only represents an opportunity to enjoy...
by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Happy people, efficient processes, and scalable design tools
By: Cecilia Rodríguez
From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...
by Eduardo Gutierrez | July 28, 2023 | Our ideas, Branding, Marketing
A dreadful X: let's talk about the Twitter rebranding In several ways, Twitter's change to X (can we call it a rebranding?) has left more questions than answers. At Gerundio, we've also been mulling it over and have a few things to say about this...
by Jaime Del Hoyo | May 23, 2023 | Our ideas, Branding
Tu Design System puede cambiar (para bien) tu negocio Hace algunos años conocimos una marca donde los diseñadores y sus proveedores sufrían bastante en sus aplicaciones por culpa del desorden que había en el Design System de la empresa. Nos contaban que no tenían...
by Eduardo Gutierrez | May 9, 2023 | Our ideas, Branding
Branding: Investigación y estudios para evaluar el estado de tu marca El branding basado en evidencias es la piedra angular del Ecosistema de Lealtad. Una investigación robusta permite transitar de la intuición a la estrategia de datos, identificando vectores de...
