by Andrea Vallarta | November 17, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Good End 2023: Smart Sales Strategies By: Andrea Vallarta The highly anticipated 13th edition of the Good End, considered the commercial event of the year, will take place from Friday, November 17th to Monday, November 20th. This period not only represents an opportunity to enjoy...
by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Happy people, efficient processes, and scalable design tools
By: Cecilia Rodríguez
From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...
by Eduardo Gutierrez | July 28, 2023 | Our ideas, Branding, Marketing
A dreadful X: let's talk about the Twitter rebranding In several ways, Twitter's change to X (can we call it a rebranding?) has left more questions than answers. At Gerundio, we've also been mulling it over and have a few things to say about this...
by Jaime Del Hoyo | May 23, 2023 | Our ideas, Branding
Your Design System can change your business (for the better). A few years ago, we met a brand where designers and their suppliers suffered quite a bit in their applications due to the mess in the company's Design System. They told us they didn't have...
by Eduardo Gutierrez | May 9, 2023 | Our ideas, Branding
Branding: Research and studies to evaluate your brand's status Evidence-based branding is the cornerstone of the Loyalty Ecosystem. Robust research allows moving from intuition to data strategy, identifying vectors of...
