by Eduardo Gutierrez | Nov 15, 2022 | Our ideas, Branding
Branded content: a low-invasion strategy for your brand By the Gerundio team In 2009, an American systems engineer named Michael Gundlach created AdBlock, an extension for browsers like Chrome, Safari, and Firefox that allows users to...
by Eduardo Gutierrez | Nov 1, 2022 | Our ideas, Branding
Your brand purpose doesn't sell. It is indisputable that we are in the era of purpose. We increasingly see more brands joining different causes, making their purpose the central message of their communication, or even changing their essence to make it coincide with...
by Paola Morales | Sep 23, 2021 | Our ideas, Branding
Digital marketing success story during COVID-19 Background In this section, we will be talking about digital marketing: marketing strategies, communication strategies, and how they integrate with your needs. However, today we want to focus on sharing with you a...
by Paola Morales | Sep 23, 2021 | Our ideas, Branding
My “aha moment!” – Brand Concepts I’m going to tell you a story from many years ago… approximately 10 years. It was my first real brand project (not a school one), at my first real job (neither as an intern nor in community service), when I learned the most valuable thing in...
