by dev@gerundio.com.mx | July 2, 2024 | Our ideas, Branding
Personal Brand Consistency: Rhode and Hailey Bieber The success of Rhode demonstrates how personal brand consistency can transform into a Loyalty Ecosystem 3.0. By aligning a defined visual identity with high-turnover products, CLV is optimized.
by Andrea Vallarta | April 29, 2024 | Our ideas, Branding, Innovation
Books for better designing (playing) By: Cecilia Rodríguez Last weekend I went on a guided experience at a museum. Before starting, the guide asked us a question: What is your relationship with creativity? Many immediately responded that they had none...
by Andrea Vallarta | February 17, 2024 | Our ideas, Branding, Brand and Communication
For those of us who watch the Super Bowl for the commercials: By Cecilia Rodríguez Super Bowl commercials (unlike any other commercials at any other time of the year) are anticipated, we don't mute them, we don't change the channel, but yes, we do criticize them....
by Andrea Vallarta | January 20, 2024 | Our ideas, Branding, Innovation, Marketing
It's not your Community Manager, it's your brand strategy By: Eduardo Gutiérrez Almost two decades ago, Tim O’Reilly, founder of O’Reilly Media, introduced the concept of «Internet 2.0,» which marked a revolution in how we perceived and understood...
by Andrea Vallarta | December 1, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Champagne and grapes and… Spotify Wrapped again By: Alan Luna We're here again. “One more year,” Mecano would say, and another year we also say —with different intonations of joy or weariness— all of us who will spend this day watching Bad Bunny over and over again, and...
by Andrea Vallarta | November 27, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Adobe Transforms the Design World with the Acquisition of Figma By: Carlos De Santiago In September of last year, the design world was shaken by the news that Adobe had reached an agreement to acquire Figma, the leading design platform...
