by dev@gerundio.com.mx | July 24, 2025 | Our ideas, Marketing
Rage Marketing: If it shocks you, it hooks you By Gibrán García Count to eight: 1… 2… 3… Are you bored yet? Many media outlets and organizations claim that the average human attention span is only 8 seconds. Are you still here? Did you come back to this...
by Axel Tinoco | December 3, 2024 | Activation and Growth, Our ideas, Marketing
Buen Fin: Tips and Lessons for Businesses and Consumers By: Eric Silva El Buen Fin has become one of Mexico's most important commercial events. From its inception to the present day, it has been a phenomenon that has driven...
by Andrea Vallarta | January 20, 2024 | Our ideas, Branding, Innovation, Marketing
It's not your Community Manager, it's your brand strategy By: Eduardo Gutiérrez Almost two decades ago, Tim O’Reilly, founder of O’Reilly Media, introduced the concept of «Internet 2.0,» which marked a revolution in how we perceived and understood...
by Andrea Vallarta | August 15, 2023 | Our ideas, Marketing
TikTok: The Inspiration for Diversification in Business Models With more than 57 million Mexican followers and $11 billion in advertising revenue in 2022, TikTok has become one of the most compelling apps for users, creators of...
by Eduardo Gutierrez | July 28, 2023 | Our ideas, Branding, Marketing
A dreadful X: let's talk about the Twitter rebranding In several ways, Twitter's change to X (can we call it a rebranding?) has left more questions than answers. At Gerundio, we've also been mulling it over and have a few things to say about this...
by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing
How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
