by Eric Gerundio | September 11, 2024 | Our ideas, Research and Strategy
The IKEA Effect: Beyond Customer Engagement and Personalization The “IKEA Effect” is a fundamental cognitive bias in Behavioral Design that increases Brand Loyalty through the effort invested by the user. However, its success...
by dev@gerundio.com.mx | September 3, 2024 | Our ideas, Innovation, Research and Strategy
Collaborative Work: 4 Keys to Success in Interdisciplinary Teams By: Carlos De Santiago In today's business environment, teamwork and interdisciplinary collaboration have become essential for the success of products and services. The...
by dev@gerundio.com.mx | August 27, 2024 | Our ideas, Brand and Communication
Empathy in Action: How Brands That Listen Win Their Customers' Hearts By: Elena Benitez In a world full of options and messages competing for our attention, customer loyalty can seem as elusive as finding a needle in a...
by Eduardo Gutierrez | August 19, 2024 | Our ideas, Research and Strategy
The influence virus, I have been a victim, and surely you have too. A virus that is nothing new is in the air: the influence virus, and in these times it abounds in a digital format, navigating through different networks and achieving a superior reach. By: Eduardo...
by Cecy Rodriguez | August 13, 2024 | Our ideas, Innovation
Paris 2024: An Identity That Celebrates Inclusion By: Cecilia Rodriguez Paris 2024 was an event that revolved around openness and inclusion. During the Games, several Parisian monuments were transformed into stunning sports venues, turning the...
by dev@gerundio.com.mx | August 5, 2024 | Our ideas, Research and Strategy
How Mexicans Access Education
By: Alan Luna
The behavior of Mexican consumers in the educational sphere has undergone significant changes in recent years, driven by digitalization, globalization, and events such as the pandemic of...
