by Cecy Rodriguez | April 7, 2025 | Our ideas, Experience
The Lumon / Severance Brand Experience By: Cecilia Rodríguez Does anyone else miss Severance Fridays? It's been two weeks since the season finale of Apple TV's most-watched series, and as a good fan (and designer), I'm not going to deny that I'm still...
by dev@gerundio.com.mx | March 11, 2025 | Our ideas, Experience and Interaction
Should digital products be functional or beautiful? The balance between functionality and aesthetics In mobile app development, one of the most complex and fundamental aspects is achieving the right balance between functionality and aesthetics. Achieving...
by dev@gerundio.com.mx | March 4, 2025 | Our ideas, Research and Strategy
Best Practices in Service Design: From Collaboration to Implementation Service design is intended to improve people's experience by making tasks intuitive and effective. To achieve this, it is essential to adopt different...
by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy
From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...
by dev@gerundio.com.mx | February 18, 2025 | Our ideas, Branding, Innovation
Iterative Design: Playing the Infinite Brand Game A few days ago, while listening to Juan Manuel Garrido on the Aprender de Grandes podcast, a phrase made me reflect: “design is any act with intention in the world.” This idea led me to think about how...
by dev@gerundio.com.mx | February 13, 2025 | Our ideas, Branding, Innovation
Liquid Death: A fresh brand that quenches your thirst for innovation The Liquid Death case redefines brand loyalty in commodity categories through a controlled disruption strategy. By migrating from the traditional concept of “purity” towards a narrative...
