Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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El innovador toque de Spotify que revoluciona el streaming

El innovador toque de Spotify que revoluciona el streaming

by dev@gerundio.com.mx | July 30, 2024 | Our ideas, Innovation

Spotify's Innovative Touch Revolutionizing Streaming By: Ivonne Guzmán It's becoming increasingly common to encounter the implementation of artificial intelligence across the different digital platforms we use in our daily lives, from social media...
Rompiendo los esquemas: tácticas de marketing inusuales para destacar en el mercado

Rompiendo los esquemas: tácticas de marketing inusuales para destacar en el mercado

by Eric Gerundio | July 22, 2024 | Our ideas, Innovation

Breaking the Mold: Unusual Marketing Tactics to Stand Out in the Market By: Alan Luna In a world where competition is fierce and consumer attention is increasingly fleeting, companies need to be creative to stand out. Tactics of...
Cómo utilizar el storytelling para potenciar tu estrategia de marketing

Cómo utilizar el storytelling para potenciar tu estrategia de marketing

by Eric Gerundio | July 15, 2024 | Activation and Growth, Our ideas

How to Use Storytelling to Boost Your Marketing Strategy By: Eric Silva People like to hear stories for several intertwined reasons. Firstly, stories evoke emotions and allow us to connect with the characters and their...
Aprendiendo de Figma: Innovación basada en la comprensión profunda de sus usuarios y el proceso de diseño digital

Aprendiendo de Figma: Innovación basada en la comprensión profunda de sus usuarios y el proceso de diseño digital

by dev@gerundio.com.mx | July 8, 2024 | Our ideas, Innovation

Learning from Figma: Innovation Based on Deep Understanding of Its Users and the Digital Design Process By: Carlos De Santiago In recent years, Figma has undergone a remarkable evolution beyond its original function as a design tool and...
La coherencia de marca personal: rhode y Hailey Bieber

La coherencia de marca personal: rhode y Hailey Bieber

by dev@gerundio.com.mx | July 2, 2024 | Our ideas, Branding

Personal Brand Consistency: Rhode and Hailey Bieber The success of Rhode demonstrates how personal brand consistency can transform into a Loyalty Ecosystem 3.0. By aligning a defined visual identity with high-turnover products, CLV is optimized.
El valor del rostro: Face ID y la seguridad digital

El valor del rostro: Face ID y la seguridad digital

by Eric Gerundio | June 24, 2024 | Our ideas, Innovation

The Value of the Face: Face ID and Digital Security By: Eric Silva On June 21st, International Selfie Day was celebrated, an observance that, as its name suggests, emerged as a way to acknowledge the popularity of the selfie in current culture. Undoubtedly, it has...
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Recent Posts

  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Ventajas y riesgos de las herramientas de la IA en UX

Advantages and Risks of AI Tools in UX In the last decade, user experience (UX) design has evolved at a rapid pace, and artificial intelligence (AI) is no exception… it has gone from being a trend to a key tool in….

Chatbots y asistentes virtuales: ¿aliados o barreras en la experiencia del usuario?

Chatbots and virtual assistants: allies or barriers in the user experience? We live in an era where communication and customer service have been radically transformed. Every time we go to a website to resolve a doubt or...

Los arquetipos actitudinales: una alternativa estratégica a las “user personas”

Attitudinal Archetypes: A Strategic Alternative to “User Personas” We've all heard of user profiles as a tool to foster empathy when designing products, services, or experiences. But, does empathy alone truly...

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