by Eduardo Gutierrez | November 4, 2024 | Our ideas, Experience, Business and Strategic Design
Will streaming platforms die? By: Eduardo Gutiérrez The 2010s were just beginning; Rihanna and LMFAO were playing on the radio, the word smartphone was starting to be used everywhere, and movie buffs and casual viewers alike were heading to a branch of the now-defunct...
by Axel Tinoco | October 30, 2024 | Our ideas, Business and Strategic Design
The Magic of Memorable Experiences: How to Build Long-Term Customer Relationships? By: Elena Benítez In a saturated market, capturing attention is only the first step. What is truly valuable is winning customer loyalty, that solid relationship that...
by dev@gerundio.com.mx | October 9, 2024 | Our ideas, Research and Strategy
Breaking the Algorithm: The Search for Authenticity in the Digital Age By: Rodrigo Guerrero In a reality where algorithms dominate the content we consume and it seems our devices are listening to us, the much-promised personalization can become a...
by dev@gerundio.com.mx | September 24, 2024 | Our ideas, Branding, Experience and Interaction
Design Systems: The Key to Coherent and Efficient Digital Design You've surely heard a lot about Design Systems. This concept is increasingly used in the jargon of innovation agencies, design studios, and brand consultancies,...
by dev@gerundio.com.mx | September 19, 2024 | Our ideas
The Antitrust Case Against Google and the Importance of Knowing How to Adapt By: Axel Tinoco Recently, a federal court in the United States issued an antitrust ruling against Google, marking a milestone in the fight against monopolistic practices in the industry of...
by Axel Tinoco | September 11, 2024 | Our ideas, Research and Strategy
The IKEA Effect: Beyond Customer Engagement and Personalization The “IKEA Effect” is a fundamental cognitive bias in Behavioral Design that increases Brand Loyalty through the effort invested by the user. However, its success...
