Gerund
  • About us
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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París 2024: Una identidad que celebra la inclusión

París 2024: Una identidad que celebra la inclusión

by Cecy Rodriguez | August 13, 2024 | Our ideas, Innovation

Paris 2024: An Identity That Celebrates Inclusion By: Cecilia Rodriguez Paris 2024 was an event that revolved around openness and inclusion. During the Games, several Parisian monuments were transformed into stunning sports venues, turning the...
¿Cómo acceden a la educación en México?

¿Cómo acceden a la educación en México?

by dev@gerundio.com.mx | August 5, 2024 | Our ideas, Research and Strategy

How Mexicans Access Education By: Alan Luna The behavior of Mexican consumers in the educational sphere has undergone significant changes in recent years, driven by digitalization, globalization, and events such as the pandemic of...
El innovador toque de Spotify que revoluciona el streaming

El innovador toque de Spotify que revoluciona el streaming

by dev@gerundio.com.mx | July 30, 2024 | Our ideas, Innovation

Spotify's Innovative Touch Revolutionizing Streaming By: Ivonne Guzmán It's becoming increasingly common to encounter the implementation of artificial intelligence across the different digital platforms we use in our daily lives, from social media...
Rompiendo los esquemas: tácticas de marketing inusuales para destacar en el mercado

Rompiendo los esquemas: tácticas de marketing inusuales para destacar en el mercado

by Eric Gerundio | July 22, 2024 | Our ideas, Innovation

Breaking the Mold: Unusual Marketing Tactics to Stand Out in the Market By: Alan Luna In a world where competition is fierce and consumer attention is increasingly fleeting, companies need to be creative to stand out. Tactics of...
Cómo utilizar el storytelling para potenciar tu estrategia de marketing

Cómo utilizar el storytelling para potenciar tu estrategia de marketing

by Eric Gerundio | July 15, 2024 | Activation and Growth, Our ideas

How to Use Storytelling to Boost Your Marketing Strategy By: Eric Silva People like to hear stories for several intertwined reasons. Firstly, stories evoke emotions and allow us to connect with the characters and their...
Aprendiendo de Figma: Innovación basada en la comprensión profunda de sus usuarios y el proceso de diseño digital

Aprendiendo de Figma: Innovación basada en la comprensión profunda de sus usuarios y el proceso de diseño digital

by dev@gerundio.com.mx | July 8, 2024 | Our ideas, Innovation

Learning from Figma: Innovation Based on Deep Understanding of Its Users and the Digital Design Process By: Carlos De Santiago In recent years, Figma has undergone a remarkable evolution beyond its original function as a design tool and...
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Recent Posts

  • The Zero-Friction Trap: Why Being Convenient Only Keeps You in the Game, Not in Preference
  • Why operational inconsistency destroys brand value before you even notice
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Max otra vez es HBO Max: Cuando la marca y el negocio no tienen los mismos objetivos

Max otra vez es HBO Max: Cuando la marca y el negocio no tienen los mismos objetivos   "No te hagas, nunca dejaste de llamarnos HBO Max." Así abría el correo con el que Warner Bros. Discovery anunció que el servicio de streaming volvería a usar su nombre...

Config 2025: Cuando la tecnología se humaniza el diseño recupera su alma

Config 2025: When Technology Becomes Human, Design Regains Its Soul. Design, by its very nature, has always been a deeply human practice. From the first stroke of a logo to the digital interfaces we now inhabit daily, designing has been...

Ventajas y riesgos de las herramientas de la IA en UX

Advantages and Risks of AI Tools in UX In the last decade, user experience (UX) design has evolved at a rapid pace, and artificial intelligence (AI) is no exception… it has gone from being a trend to a key tool in….

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