by dev@gerundio.com.mx | September 15, 2025 | Our ideas, Experience and Interaction
Essential Design Principles for Intuitive Interfaces By: Paola Morales Have you ever felt lost while using a new app or navigating a website? That feeling of frustration, of not knowing where to go or what to do, is a symptom of a problem...
by dev@gerundio.com.mx | August 8, 2025 | Our ideas, Experience and Interaction
Stop guessing: validate your design with real users and improve your interface. Have you ever wondered why some interfaces, despite looking good, frustrate users? Often, that frustration doesn't come from the visual design, but from a lack...
by dev@gerundio.com.mx | May 27, 2025 | Our ideas, Experience and Interaction
Advantages and Risks of AI Tools in UX In the last decade, user experience (UX) design has evolved at a rapid pace, and artificial intelligence (AI) is no exception… it has gone from being a trend to a key tool in….
by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Projects
Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand and Communication Experience and Interaction Challenge Emergence AI is a startup that is revolutionizing the field of...
by dev@gerundio.com.mx | March 11, 2025 | Our ideas, Experience and Interaction
Should digital products be functional or beautiful? The balance between functionality and aesthetics In mobile app development, one of the most complex and fundamental aspects is achieving the right balance between functionality and aesthetics. Achieving...
by Eric Gerundio | January 23, 2025 | Our ideas, Experience and Interaction, Research and Strategy
How User Research Can Improve Your Product When people talk about UX (user experience), it's often assumed that everything revolves around the interface or visual design. However, one of the most important pillars of UX is understanding your...
