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Essential Design Principles for Intuitive Interfaces

Essential Design Principles for Intuitive Interfaces

by dev@gerundio.com.mx | Sep 15, 2025 | Blog, Experience and Interaction

Principios esenciales de diseño para interfaces intuitivas Por: Paola Morales ¿Alguna vez te has sentido perdido al usar una aplicación nueva o al navegar por un sitio web? Ese sentimiento de frustración, de no saber dónde ir o qué hacer, es el síntoma de un problema...
Stop guessing: validate your design with real users and improve your interface

Stop guessing: validate your design with real users and improve your interface

by dev@gerundio.com.mx | Aug 8, 2025 | Blog, Experience and Interaction

Deja de adivinar: valida tu diseño con usuarios reales y mejora tu interfaz   ¿Alguna vez te has preguntado por qué algunas interfaces, a pesar de verse bien, frustran a los usuarios? Muchas veces, esa frustración no proviene del diseño visual, sino de una falta...
Advantages and risks of AI tools in UX

Advantages and risks of AI tools in UX

by dev@gerundio.com.mx | May 27, 2025 | Blog, Experience and Interaction

Ventajas y riesgos de las herramientas de la IA en UX   En la última década el diseño de experiencia de usuario (UX) ha evolucionado a un ritmo acelerado, y la inteligencia artificial (IA), ni se diga… ha pasado de ser una tendencia a una herramienta clave en el...
How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Emergence ¿Cómo distinguirse en el mundo de la Inteligencia Artificial? Diseñando una marca que proyecta visión y profundidad Servicios Marca & Comunicación Experiencia & Interacción Reto Emergence AI es una startup que está revolucionando el campo...
Should digital products be functional or beautiful? The balance between functionality and aesthetics

Should digital products be functional or beautiful? The balance between functionality and aesthetics

by dev@gerundio.com.mx | Mar 11, 2025 | Blog, Experience and Interaction

¿Los productos digitales deben ser funcionales o bonitos? El equilibrio entre funcionalidad y estética   En el desarrollo de aplicaciones móviles, uno de los aspectos más complejos y fundamentales es lograr el equilibrio adecuado entre funcionalidad y estética. Lograr...
How User Research Can Improve Your Product

How User Research Can Improve Your Product

by Eric Gerundio | Jan 23, 2025 | Blog, Experience and Interaction, Research and Strategy

Cómo la investigación de usuarios puede mejorar tu producto   Cuando se habla de UX (experiencia de usuario), se suele asumir que todo gira en torno a la interfaz o el diseño visual. Sin embargo, uno de los pilares más importantes del UX es entender a tus...
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Recent Posts

  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 
  • Is your organizational chart breaking loyalty? The failure of siloed experience

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

Gamification in loyalty: when it works, when it fails, and why the difference matters

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Why the cosmetic rainbow destroys customer lifetime value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

What Loyalty Leaders Know (and You Don't)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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