by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy
From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...
by dev@gerundio.com.mx | February 18, 2025 | Our ideas, Branding, Innovation
Iterative Design: Playing the Infinite Brand Game A few days ago, while listening to Juan Manuel Garrido on the Aprender de Grandes podcast, a phrase made me reflect: “design is any act with intention in the world.” This idea led me to think about how...
by dev@gerundio.com.mx | February 13, 2025 | Our ideas, Branding, Innovation
Liquid Death: A fresh brand that quenches your thirst for innovation The Liquid Death case redefines brand loyalty in commodity categories through a controlled disruption strategy. By migrating from the traditional concept of “purity” towards a narrative...
by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy
Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...
by Eric Gerundio | January 23, 2025 | Our ideas, Experience and Interaction, Research and Strategy
How User Research Can Improve Your Product When people talk about UX (user experience), it's often assumed that everything revolves around the interface or visual design. However, one of the most important pillars of UX is understanding your...
by Eric Gerundio | January 16, 2025 | Our ideas, Branding
The Cinemex Case and a Tram Called “Rebranding” Cinemex's rebranding transcends visual updates to position itself as an evolution of the Loyalty Ecosystem in the entertainment industry. By integrating Behavioral Design and a Loyalty vision...
