by dev@gerundio.com.mx | February 13, 2025 | Our ideas, Branding, Innovation
Liquid Death: A fresh brand that quenches your thirst for innovation The Liquid Death case redefines brand loyalty in commodity categories through a controlled disruption strategy. By migrating from the traditional concept of “purity” towards a narrative...
by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy
Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...
by Eric Gerundio | January 23, 2025 | Our ideas, Experience and Interaction, Research and Strategy
How User Research Can Improve Your Product When people talk about UX (user experience), it's often assumed that everything revolves around the interface or visual design. However, one of the most important pillars of UX is understanding your...
by Eric Gerundio | January 16, 2025 | Our ideas, Branding
The Cinemex Case and a Tram Called “Rebranding” Cinemex's rebranding transcends visual updates to position itself as an evolution of the Loyalty Ecosystem in the entertainment industry. By integrating Behavioral Design and a Loyalty vision...
by dev@gerundio.com.mx | December 17, 2024 | Our ideas, Experience and Interaction
Service Design: How to Deliver a Truly Omnichannel Experience? By: Jesica Trejo Imagine the following: lately, you've been feeling drained, you go to your trusted specialist, and they tell you that you need to undergo several clinical tests to...
by Eric Gerundio | December 3, 2024 | Activation and Growth, Our ideas, Marketing
Buen Fin: Tips and Lessons for Businesses and Consumers By: Eric Silva El Buen Fin has become one of Mexico's most important commercial events. From its inception to the present day, it has been a phenomenon that has driven...
