by dev@gerundio.com.mx | April 24, 2025 | Our ideas, Research and Strategy
Attitudinal Archetypes: A Strategic Alternative to “User Personas” We've all heard of user profiles as a tool to foster empathy when designing products, services, or experiences. But, does empathy alone truly...
by dev@gerundio.com.mx | April 10, 2025 | Our ideas, Brand and Communication
The power of storytelling in brand building: narrating to connect Once upon a time, a brand wanted to be more than just a product. It wanted to be remembered, loved, and shared. So, it decided to tell stories. And thus, almost without realizing it, it built a...
by Cecy Rodriguez | April 7, 2025 | Our ideas, Experience
The Lumon / Severance Brand Experience By: Cecilia Rodríguez Does anyone else miss Severance Fridays? It's been two weeks since the season finale of Apple TV's most-watched series, and as a good fan (and designer), I'm not going to deny that I'm still...
by dev@gerundio.com.mx | March 11, 2025 | Our ideas, Experience and Interaction
Should digital products be functional or beautiful? The balance between functionality and aesthetics In mobile app development, one of the most complex and fundamental aspects is achieving the right balance between functionality and aesthetics. Achieving...
by dev@gerundio.com.mx | March 4, 2025 | Our ideas, Research and Strategy
Best Practices in Service Design: From Collaboration to Implementation Service design is intended to improve people's experience by making tasks intuitive and effective. To achieve this, it is essential to adopt different...
by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy
From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...
