by dev@gerundio.com.mx | July 15, 2025 | Our ideas, Innovation
Max is HBO Max again: When the brand and the business don't have the same objectives “Don't pretend, you never stopped calling us HBO Max.” This is how Warner Bros. Discovery's email announcing that the streaming service would once again use its...
by dev@gerundio.com.mx | June 9, 2025 | Our ideas, Innovation
Config 2025: When Technology Becomes Human, Design Regains Its Soul. Design, by its very nature, has always been a deeply human practice. From the first stroke of a logo to the digital interfaces we now inhabit daily, designing has been...
by dev@gerundio.com.mx | May 27, 2025 | Our ideas, Experience and Interaction
Advantages and Risks of AI Tools in UX In the last decade, user experience (UX) design has evolved at a rapid pace, and artificial intelligence (AI) is no exception… it has gone from being a trend to a key tool in….
by dev@gerundio.com.mx | May 8, 2025 | Our ideas, Research and Strategy
Chatbots and virtual assistants: allies or barriers in the user experience? We live in an era where communication and customer service have been radically transformed. Every time we go to a website to resolve a doubt or...
by dev@gerundio.com.mx | April 24, 2025 | Our ideas, Research and Strategy
Attitudinal Archetypes: A Strategic Alternative to “User Personas” We've all heard of user profiles as a tool to foster empathy when designing products, services, or experiences. But, does empathy alone truly...
by dev@gerundio.com.mx | April 10, 2025 | Our ideas, Brand and Communication
The power of storytelling in brand building: narrating to connect Once upon a time, a brand wanted to be more than just a product. It wanted to be remembered, loved, and shared. So, it decided to tell stories. And thus, almost without realizing it, it built a...
