by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...
by Axel Tinoco | October 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy
Control, collaborative work, and AI to transform dynamics in innovation teams. The Adobe MAX 2023 event was a true spectacle for all enthusiasts of creativity and technology. Among the many new features and approaches, three stand out...
by Axel Tinoco | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy
Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
by Axel Tinoco | Apr 27, 2023 | Our ideas, Experience
UX Strategies vs. Cart Abandonment Can you imagine walking into a store, picking up what you like, getting to the checkout counter, and leaving everything right there? Even worse, repeating this dynamic in any store that has something you like? While this would seem strange in the physical world, in...
by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation
Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
by Axel Tinoco | Mar 21, 2023 | Our ideas, Experience
ChatGPT: A challenge to creativity In the film “Modern Times,” the character played by Charles Chaplin sees his life change when he is replaced at work by a mechanical device. Although this feature film is a critique of the dehumanization of...
