by dev@gerundio.com.mx | May 20, 2024 | Our ideas, Research and Strategy
A Connected World: International Internet Day and its Systemic Impact The internet has ceased to be a tool and has become the foundational infrastructure of the Loyalty 3.0 Ecosystem and the global economy. Its relevance transcends connectivity; it is a pillar...
by Andrea Vallarta | May 13, 2024 | Our ideas, Experience and Interaction, Research and Strategy
What are heuristic analyses? By: Paola Morales Have you ever wondered if your digital product complies with design principles? Jacob Nielsen, co-founder of Nielsen Norman Group, a leading user experience consultancy, posed this very...
by Andrea Vallarta | April 1, 2024 | Activation and Growth, Our ideas, Research and Strategy
The Power of Data in Strategic Decision-Making By: Andrea Vallarta According to an IBM report, 90% of the world’s data has been created in the last two years. The ability to interpret the constant stream of information flowing through...
by Andrea Vallarta | March 2, 2024 | Our ideas, Research and Strategy, Business and Strategic Design
Empathetic Design: Understanding to Innovate By: Patricia Santillán Throughout history, we have built infrastructures, artifacts, and systems to expand our capabilities, configure environments, and simplify the daily routine of everyday life. Today, we...
by Andrea Vallarta | February 12, 2024 | Our ideas, Innovation, Research and Strategy, Business and Strategic Design
A Better Present by Changing the Future
By: Carlos De Santiago
On January 31st and February 1st, 2024, I had the opportunity to attend two very interesting talks at Design Matters Mexico 2024, and one idea that strongly resonated with me was that our conception...
by Andrea Vallarta | February 2, 2024 | Activation and Growth, Our ideas, Research and Strategy
From Facebook to Meta: Evolution of Business Models and the Loyalty Ecosystem The transition from Facebook to Meta represents an evolution from an advertising platform to a Loyalty Ecosystem 3.0 based on digital omnipresence. By integrating Instagram,...
