by dev@gerundio.com.mx | October 9, 2024 | Our ideas, Research and Strategy
Breaking the Algorithm: The Search for Authenticity in the Digital Age By: Rodrigo Guerrero In a reality where algorithms dominate the content we consume and it seems our devices are listening to us, the much-promised personalization can become a...
by Eric Gerundio | September 11, 2024 | Our ideas, Research and Strategy
The IKEA Effect: Beyond Customer Engagement and Personalization The “IKEA Effect” is a fundamental cognitive bias in Behavioral Design that increases Brand Loyalty through the effort invested by the user. However, its success...
by dev@gerundio.com.mx | September 3, 2024 | Our ideas, Innovation, Research and Strategy
Collaborative Work: 4 Keys to Success in Interdisciplinary Teams By: Carlos De Santiago In today's business environment, teamwork and interdisciplinary collaboration have become essential for the success of products and services. The...
by Paola Morales | August 19, 2024 | Research and Strategy, Brand and Communication, Projects
Gerund + Semper Altius Network of Schools How to strategically convey an educational offering? Listening to parents and mothers to achieve effective communication Services Strategic Design and Innovation Brand and Communication Challenge The Network of Schools...
by Eduardo Gutierrez | August 19, 2024 | Our ideas, Research and Strategy
The influence virus, I have been a victim, and surely you have too. A virus that is nothing new is in the air: the influence virus, and in these times it abounds in a digital format, navigating through different networks and achieving a superior reach. By: Eduardo...
by dev@gerundio.com.mx | August 5, 2024 | Our ideas, Research and Strategy
How Mexicans Access Education
By: Alan Luna
The behavior of Mexican consumers in the educational sphere has undergone significant changes in recent years, driven by digitalization, globalization, and events such as the pandemic of...
