¿La investigación con usuarios puede impulsar tu estrategia de negocio?

by Andrea Vallarta | January 26, 2024 | Our ideas, Innovation, Research and Strategy

Can User Research Power Your Business Strategy? By: Elena Benitez 2,500 years ago, Heraclitus said that the only constant in the world is change, and many contemporary experts would agree that in business, this phrase is...

Explorando el cambio cultural a través de las búsquedas digitales

by Andrea Vallarta | December 15, 2023 | Activation and Growth, Our ideas, Research and Strategy, Brand and Communication

Exploring Cultural Change Through Digital Searches By: Andrea Vallarta In the constant flow of digital time, web searches offer a unique window into observing transformations in preferences and concerns of...

¿Estamos cerca de hablar con algo que no sea humano? La IA y su capacidad para entendernos

by dev@gerundio.com.mx | December 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy

Are we close to talking to something non-human? AI and its ability to understand us By: Eric Silva It's clear that the way we relate to each other is complex, even more so the way we use language to communicate. Surely, on more than one occasion,...

Conectando auténticamente con tus usuarios a través de la Escucha Activa

by Rolando Gerundio | October 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Authentically Connecting with Your Users Through Active Listening Within the world of strategic design, UX Research plays a fundamental role. It's not just a phase in the process, but a common thread that connects agencies with the...

Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación.

by Rolando Gerundio | October 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Control, collaborative work, and AI to transform dynamics in innovation teams. The Adobe MAX 2023 event was a true spectacle for all enthusiasts of creativity and technology. Among the many new features and approaches, three stand out...

Gamificación: Transformando la experiencia de usuario a través del juego

by Melisa Agundez | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...