Can user research drive your business strategy?

by Andrea Vallarta | January 26, 2024 | Our ideas, Innovation, Research and Strategy

Can User Research Power Your Business Strategy? By: Elena Benitez 2,500 years ago, Heraclitus said that the only constant in the world is change, and many contemporary experts would agree that in business, this phrase is...

Exploring Cultural Change Through Digital Searches

by Andrea Vallarta | December 15, 2023 | Activation and Growth, Our ideas, Research and Strategy, Brand and Communication

Exploring Cultural Change Through Digital Searches By: Andrea Vallarta In the constant flow of digital time, web searches offer a unique window into observing transformations in preferences and concerns of...

Are we close to talking to something non-human? AI and its ability to understand us

by dev@gerundio.com.mx | December 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy

Are we close to talking to something non-human? AI and its ability to understand us By: Eric Silva It's clear that the way we relate to each other is complex, even more so the way we use language to communicate. Surely, on more than one occasion,...

Connecting Authentically with Your Users Through Active Listening

by Rolando Gerundio | October 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Authentically Connecting with Your Users Through Active Listening Within the world of strategic design, UX Research plays a fundamental role. It's not just a phase in the process, but a common thread that connects agencies with the...

Governance, collaborative work, and AI to transform dynamics in innovation teams.

by Rolando Gerundio | Oct 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación. El evento Adobe MAX 2023 fue un verdadero espectáculo para todos los apasionados de la creatividad y la tecnología. Entre las múltiples novedades y enfoques, destacan tres...

Gamification: Transforming User Experience Through Play

by Melisa Agundez | Oct 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamificación: Transformando la experiencia de usuario a través del juego Imagina que tu producto digital se sienta como un juego para tus usuarios. Eso es exactamente lo que las estrategias de gamificación ofrecen. Por: Melisa Agúndez La gamificación ha emergido como...