Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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ChatGPT: ¿qué otros beneficios tiene? 

ChatGPT: ¿qué otros beneficios tiene? 

by Axel Tinoco | Apr 18, 2023 | Our ideas, Innovation

ChatGPT: What other benefits does it have? ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and highly coherent responses continues to surprise many, we at Gerundio...
Iteración, ¿cómo mejora tu startup?

Iteración, ¿cómo mejora tu startup?

by Axel Tinoco | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design

Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
Human Centered Design: la clave para los negocios en un mundo cambiante

Human Centered Design: la clave para los negocios en un mundo cambiante

by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation

Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
La creatividad como una forma de pensamiento

La creatividad como una forma de pensamiento

by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation

Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻‍🎨 However, creativity is the ability we have...
Cómo llevar a cabo una entrevista empática con usuarios

Cómo llevar a cabo una entrevista empática con usuarios

by dev@gerundio.com.mx | Feb 20, 2023 | Our ideas, Innovation

How to conduct an empathetic user interview? An empathetic interview reduces risk when making business decisions. In User Research, it requires the use of active listening and Behavioral Design to identify unarticulated needs. The...
How much to invest in a growth team?

¿Cuánto invertir en un equipo de growth?

by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing

How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
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Recent Posts

  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

¿Tu organigrama está rompiendo la lealtad? El fracaso de la experiencia en silos

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Lealtad emocional vs transaccional

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

Del dato al «Sensemaking»: Por qué tus KPIs de lealtad te están mintiendo

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

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