Gerund
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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ChatGPT: ¿qué otros beneficios tiene? 

ChatGPT: ¿qué otros beneficios tiene? 

by Jaime Del Hoyo | Apr 18, 2023 | Our ideas, Innovation

ChatGPT: What other benefits does it have? ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and highly coherent responses continues to surprise many, we at Gerundio...
Iteración, ¿cómo mejora tu startup?

Iteración, ¿cómo mejora tu startup?

by Jaime Del Hoyo | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design

Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
Human Centered Design: la clave para los negocios en un mundo cambiante

Human Centered Design: la clave para los negocios en un mundo cambiante

by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation

Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
La creatividad como una forma de pensamiento

La creatividad como una forma de pensamiento

by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation

Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻‍🎨 However, creativity is the ability we have...
Cómo llevar a cabo una entrevista empática con usuarios

Cómo llevar a cabo una entrevista empática con usuarios

by dev@gerundio.com.mx | Feb 20, 2023 | Our ideas, Innovation

¿Cómo llevar a cabo una entrevista empática con usuarios? Una entrevista empática reduce el riesgo al momento de tomar decisiones de negocio. En User Research requiere el uso de escucha activa y Behavioral Design para identificar necesidades no articuladas. El...
How much to invest in a growth team?

¿Cuánto invertir en un equipo de growth?

by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing

How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Diferenciación de marca: el arte de ser memorable

Brand Differentiation: The Art of Being Memorable   By now, we all know the old story that Apple doesn't sell phones, it sells status. That Nike doesn't sell sneakers, it sells motivation. That Coca-Cola doesn't sell soda, it sells moments and happiness. And, by...

La empatía: una herramienta inesperada para la investigación objetiva

Empathy: An Unexpected Tool for Objective Research In the world of research, it's common to understand from opposite polarities. Good or bad, quantitative or qualitative, rational or emotional, subjective or objective. In this context, how can...

Principios esenciales de diseño para interfaces intuitivas

Essential Design Principles for Intuitive Interfaces By: Paola Morales Have you ever felt lost while using a new app or navigating a website? That feeling of frustration, of not knowing where to go or what to do, is a symptom of a problem...

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