Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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ChatGPT: ¿qué otros beneficios tiene? 

ChatGPT: ¿qué otros beneficios tiene? 

by Axel Tinoco | Apr 18, 2023 | Our ideas, Innovation

ChatGPT: What other benefits does it have? ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and highly coherent responses continues to surprise many, we at Gerundio...
Iteración, ¿cómo mejora tu startup?

Iteración, ¿cómo mejora tu startup?

by Axel Tinoco | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design

Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
Human Centered Design: la clave para los negocios en un mundo cambiante

Human Centered Design: la clave para los negocios en un mundo cambiante

by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation

Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
La creatividad como una forma de pensamiento

La creatividad como una forma de pensamiento

by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation

Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻‍🎨 However, creativity is the ability we have...
Cómo llevar a cabo una entrevista empática con usuarios

Cómo llevar a cabo una entrevista empática con usuarios

by dev@gerundio.com.mx | Feb 20, 2023 | Our ideas, Innovation

How to conduct an empathetic user interview? An empathetic interview reduces risk when making business decisions. In User Research, it requires the use of active listening and Behavioral Design to identify unarticulated needs. The...
How much to invest in a growth team?

¿Cuánto invertir en un equipo de growth?

by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing

How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Del dato al «Sensemaking»: Por qué tus KPIs de lealtad te están mintiendo

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

La trampa del engagement: Por qué la atención no es lealtad

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

La lealtad como el activo financiero más rentable ante tasas altas

Loyalty as the Most Profitable Financial Asset in High Interest Rate Environments Author: Elena Benitez, CEO and Founder The current financial landscape has changed the rules of growth. With high interest rates, capital is no longer cheap, and with it, the strategy...

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