by Axel Tinoco | Apr 18, 2023 | Our ideas, Innovation
ChatGPT: What other benefits does it have? ChatGPT is being a huge game-changer for the entire digital content industry. Its ability to generate information-rich and highly coherent responses continues to surprise many, we at Gerundio...
by Axel Tinoco | April 4, 2023 | Our ideas, Innovation, Business and Strategic Design
Iteration, how does it improve your startup? LinkedIn founder Reid Hoffman once said that if you're not embarrassed by the first version of your product, you probably released it too late. His phrase is a criticism of all those people who wait for their product...
by Eduardo Gutierrez | Mar 21, 2023 | Our ideas, Experience, Innovation
Human Centered Design: The key to business in a changing world To succeed in a changing environment, companies need to adopt new ways of thinking and working. One of the most important is human-centered design, do you know what it is about? Keep...
by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation
Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻🎨 However, creativity is the ability we have...
by dev@gerundio.com.mx | Feb 20, 2023 | Our ideas, Innovation
How to conduct an empathetic user interview? An empathetic interview reduces risk when making business decisions. In User Research, it requires the use of active listening and Behavioral Design to identify unarticulated needs. The...
by Andrea Vallarta | January 31, 2023 | Our ideas, Innovation, Marketing
How much to invest in a growth team? Starting and managing a business is complicated. Initially, it requires the full effort of a few people, and as it progresses and prospers, the need for help arises: administrative support, a team...
