How much to invest in a team of growth?

Starting and managing a business is complicated. Initially, it involves the full effort of a few people, and as it progresses and prospers, a need arises for help: administrative support, a sales team, customer service, etc.

Not much later, any business owner starts to wonder if greater results can be achieved by hiring a growth team. 

But, what is ideal for my company? Should I hire an in-house team or an agency? And how much should be invested in a team that gives me good results? Keep reading and don't miss everything you need to know before investing in a team. growth.

By the Gerundio team

How to assemble and how much does a team cost growth?

Let's start with the theory, what is a team growth o growth? Unlike hiring an agency Marketing focused exclusively on campaigns, Brian Balfour “an Growth Team It's a small, versatile, focused, and data-driven group that constantly strives to learn and execute new strategies, tactics, and techniques. growth”. 

Therefore, the team growth combines people with experience in engineering, design, product, and Marketing in a single unit that allows them to conduct experiments and user tests through rapid, iterative cycles that help the company make decisions for growth.

For this reason, and generalizing a bit, a brand that leverages its growth on digital channels should have at a minimum:

A graphic designer 

A content creator

A data analyst

– A specialist in User Experience User Experience

An expert in performance (SEM/SEO)

– A developer of software

While hiring an in-house team allows for the integration of highly specialized members with extensive knowledge and the centralization of learnings from different work areas into one, before rushing to hire, we must remember that finding the right people for your team is crucial.

A large portion of the budget loss can occur in this first phase, where the main challenges are usually both the effort required for company-wide alignment and the complexity during the hiring process due to high demand in the labor market.

In fact, if we look to visualize some numbers, currently hiring at least 6 people for your growth team could look like this¹:

 ¹  Average salaries with reference to the publication of Glassdoor.

An average of 196,500 MXN per month, not including media investment and training time.

Fortunately, there are currently several services that allow integrating the methodology of growth, applying tests and improvements to the business, without worrying about hiring or the learning curve.  

Do I need an agency growth?

As we know, developing a strategy Marketing, Producing and editing content, managing social media, and scientifically demonstrating results with data is expensive.

Even if the company can afford it financially, choosing to outsource this service to an agency has great benefits, especially if your business is in any of the following situations:

Your sales have stalled.

If you've already confirmed there's a market for your product or service, and you're confident that your customer service, sales team, and pricing are adequate, the problem with declining sales could be ineffective marketing.

To do this, equipping yourself with an agency that has the versatility to test different tactics and channels will be the most effective solution to start seeing growth.

Task saturation for your team

A manager in charge, especially in a new company, does the work of several people at once by themselves.

However, for growth, an entire marketing strategy is necessary, where a team is exclusively dedicated to achieving various sales and positioning objectives.

Allowing your internal team to release tasks such as user testing and campaign iterations can lighten their load and allow them to prioritize many other tasks in their day-to-day work.

Something is working and I don't know what it is

If you suddenly see an increase in traffic to your website, receive calls, or new leads appear, and you don't quite know where it came from, you're likely spending money on Marketing and missing out on great business opportunities.

To prevent knowledge and budget leaks, an external team dedicated to data reading and control in activations of Marketing will allow your brand to focus its efforts and not miss any opportunities in the market.

Finally, it's important to remember that having an agency growth doesn't mean that other areas of the business can't do growth hacking to support the company's growth.

However, in order to achieve good results, you must have a sufficiently analytical and creative team.

How do you say Sean Ellisthe Growth Hacker appropriate will have a burning desire to connect their target market with their must-have solution, and they must have the creativity to find unique ways to drive growth, as well as test/evolve techniques proven by other companies. 

So, if you're looking to know a proposal for models of growth scalable, Contact us!