Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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El valor del rostro: Face ID y la seguridad digital

El valor del rostro: Face ID y la seguridad digital

by Axel Tinoco | June 24, 2024 | Our ideas, Innovation

The Value of the Face: Face ID and Digital Security By: Eric Silva On June 21st, International Selfie Day was celebrated, an observance that, as its name suggests, emerged as a way to acknowledge the popularity of the selfie in current culture. Undoubtedly, it has...
Dos caminos para aprovechar el mercado: innovación disruptiva vs. integración estratégica

Dos caminos para aprovechar el mercado: innovación disruptiva vs. integración estratégica

by dev@gerundio.com.mx | June 17, 2024 | Our ideas, Innovation

Two paths to capitalize on the market: disruptive innovation vs. strategic integration By: Carlos De Santiago On June 10, 2024—within the framework of WWDC24—Apple announced the arrival of its artificial intelligence model, which it called “Apple Intelligence”...
La revolución audiovisual del Internet: a casi 20 años de la salida de YouTube

La revolución audiovisual del Internet: a casi 20 años de la salida de YouTube

by Axel Tinoco | May 27, 2024 | Our ideas, Innovation

The audiovisual revolution of the Internet: almost 20 years since YouTube's launch By: Alan Luna It was on February 14, 2005, when three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim launched a website whose name was inspired by the...
Abrazando el poder de Midjourney en Gerundio

Abrazando el poder de Midjourney en Gerundio

by Andrea Vallarta | May 6, 2024 | Our ideas, Innovation

Embracing the Power of Midjourney in Gerundio By: Carlos De Santiago In the digital age, images are fundamental. We're not just talking about capturing real moments, but about conveying emotions, values, and the very essence of a brand. At Gerundio, we've immersed ourselves in...
Libros para diseñar (jugar) mejor

Libros para diseñar (jugar) mejor

by Andrea Vallarta | April 29, 2024 | Our ideas, Branding, Innovation

Books for better designing (playing) By: Cecilia Rodríguez Last weekend I went on a guided experience at a museum. Before starting, the guide asked us a question: What is your relationship with creativity? Many immediately responded that they had none...
Desafiando los estereotipos creativos: un plan de entrenamiento para todos

Desafiando los estereotipos creativos: un plan de entrenamiento para todos

by Andrea Vallarta | April 22, 2024 | Our ideas, Innovation

Challenging Creative Stereotypes: A Training Plan for Everyone By Elena Benitez Ever since I was studying Design, I've faced the conventional perception of what it means to be creative. The image of the red-haired advertiser, defying the...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

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