Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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El valor del rostro: Face ID y la seguridad digital

El valor del rostro: Face ID y la seguridad digital

by Eric Gerundio | June 24, 2024 | Our ideas, Innovation

The Value of the Face: Face ID and Digital Security By: Eric Silva On June 21st, International Selfie Day was celebrated, an observance that, as its name suggests, emerged as a way to acknowledge the popularity of the selfie in current culture. Undoubtedly, it has...
Dos caminos para aprovechar el mercado: innovación disruptiva vs. integración estratégica

Dos caminos para aprovechar el mercado: innovación disruptiva vs. integración estratégica

by dev@gerundio.com.mx | June 17, 2024 | Our ideas, Innovation

Two paths to capitalize on the market: disruptive innovation vs. strategic integration By: Carlos De Santiago On June 10, 2024—within the framework of WWDC24—Apple announced the arrival of its artificial intelligence model, which it called “Apple Intelligence”...
La revolución audiovisual del Internet: a casi 20 años de la salida de YouTube

La revolución audiovisual del Internet: a casi 20 años de la salida de YouTube

by Eric Gerundio | May 27, 2024 | Our ideas, Innovation

The audiovisual revolution of the Internet: almost 20 years since YouTube's launch By: Alan Luna It was on February 14, 2005, when three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim launched a website whose name was inspired by the...
Abrazando el poder de Midjourney en Gerundio

Abrazando el poder de Midjourney en Gerundio

by Andrea Vallarta | May 6, 2024 | Our ideas, Innovation

Embracing the Power of Midjourney in Gerundio By: Carlos De Santiago In the digital age, images are fundamental. We're not just talking about capturing real moments, but about conveying emotions, values, and the very essence of a brand. At Gerundio, we've immersed ourselves in...
Libros para diseñar (jugar) mejor

Libros para diseñar (jugar) mejor

by Andrea Vallarta | April 29, 2024 | Our ideas, Branding, Innovation

Books for better designing (playing) By: Cecilia Rodríguez Last weekend I went on a guided experience at a museum. Before starting, the guide asked us a question: What is your relationship with creativity? Many immediately responded that they had none...
Desafiando los estereotipos creativos: un plan de entrenamiento para todos

Desafiando los estereotipos creativos: un plan de entrenamiento para todos

by Andrea Vallarta | April 22, 2024 | Our ideas, Innovation

Challenging Creative Stereotypes: A Training Plan for Everyone By Elena Benitez Ever since I was studying Design, I've faced the conventional perception of what it means to be creative. The image of the red-haired advertiser, defying the...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamificación en lealtad: cuándo funciona, cuándo falla y por qué importa la diferencia

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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