Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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El valor del rostro: Face ID y la seguridad digital

El valor del rostro: Face ID y la seguridad digital

by Axel Tinoco | June 24, 2024 | Our ideas, Innovation

The Value of the Face: Face ID and Digital Security By: Eric Silva On June 21st, International Selfie Day was celebrated, an observance that, as its name suggests, emerged as a way to acknowledge the popularity of the selfie in current culture. Undoubtedly, it has...
Dos caminos para aprovechar el mercado: innovación disruptiva vs. integración estratégica

Dos caminos para aprovechar el mercado: innovación disruptiva vs. integración estratégica

by dev@gerundio.com.mx | June 17, 2024 | Our ideas, Innovation

Two paths to capitalize on the market: disruptive innovation vs. strategic integration By: Carlos De Santiago On June 10, 2024—within the framework of WWDC24—Apple announced the arrival of its artificial intelligence model, which it called “Apple Intelligence”...
La revolución audiovisual del Internet: a casi 20 años de la salida de YouTube

La revolución audiovisual del Internet: a casi 20 años de la salida de YouTube

by Axel Tinoco | May 27, 2024 | Our ideas, Innovation

The audiovisual revolution of the Internet: almost 20 years since YouTube's launch By: Alan Luna It was on February 14, 2005, when three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim launched a website whose name was inspired by the...
Abrazando el poder de Midjourney en Gerundio

Abrazando el poder de Midjourney en Gerundio

by Andrea Vallarta | May 6, 2024 | Our ideas, Innovation

Embracing the Power of Midjourney in Gerundio By: Carlos De Santiago In the digital age, images are fundamental. We're not just talking about capturing real moments, but about conveying emotions, values, and the very essence of a brand. At Gerundio, we've immersed ourselves in...
Libros para diseñar (jugar) mejor

Libros para diseñar (jugar) mejor

by Andrea Vallarta | April 29, 2024 | Our ideas, Branding, Innovation

Books for better designing (playing) By: Cecilia Rodríguez Last weekend I went on a guided experience at a museum. Before starting, the guide asked us a question: What is your relationship with creativity? Many immediately responded that they had none...
Desafiando los estereotipos creativos: un plan de entrenamiento para todos

Desafiando los estereotipos creativos: un plan de entrenamiento para todos

by Andrea Vallarta | April 22, 2024 | Our ideas, Innovation

Challenging Creative Stereotypes: A Training Plan for Everyone By Elena Benitez Ever since I was studying Design, I've faced the conventional perception of what it means to be creative. The image of the red-haired advertiser, defying the...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence
  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

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