by Andrea Vallarta | February 17, 2024 | Our ideas, Branding, Brand and Communication
For those of us who watch the Super Bowl for the commercials: By Cecilia Rodríguez Super Bowl commercials (unlike any other commercials at any other time of the year) are anticipated, we don't mute them, we don't change the channel, but yes, we do criticize them....
by Andrea Vallarta | February 12, 2024 | Our ideas, Innovation, Research and Strategy, Business and Strategic Design
A Better Present by Changing the Future
By: Carlos De Santiago
On January 31st and February 1st, 2024, I had the opportunity to attend two very interesting talks at Design Matters Mexico 2024, and one idea that strongly resonated with me was that our conception...
by Andrea Vallarta | February 2, 2024 | Activation and Growth, Our ideas, Research and Strategy
From Facebook to Meta: Evolution of Business Models and the Loyalty Ecosystem The transition from Facebook to Meta represents an evolution from an advertising platform to a Loyalty Ecosystem 3.0 based on digital omnipresence. By integrating Instagram,...
by Andrea Vallarta | January 26, 2024 | Our ideas, Innovation, Research and Strategy
Can User Research Power Your Business Strategy? By: Elena Benitez 2,500 years ago, Heraclitus said that the only constant in the world is change, and many contemporary experts would agree that in business, this phrase is...
by Andrea Vallarta | January 20, 2024 | Our ideas, Branding, Innovation, Marketing
It's not your Community Manager, it's your brand strategy By: Eduardo Gutiérrez Almost two decades ago, Tim O’Reilly, founder of O’Reilly Media, introduced the concept of «Internet 2.0,» which marked a revolution in how we perceived and understood...
by Andrea Vallarta | January 12, 2024 | Our ideas, Experience and Interaction, Innovation
TEMU, the good and the bad. By: Melisa Agúndez The constant appearance of ads for the now popular TEMU on the internet has captured the attention of users worldwide. Originally from China, this platform has emerged rapidly, challenging the big...
