by Andrea Vallarta | March 19, 2024 | Our ideas, Innovation
If you can write it, you can see it: Let's talk about Sora, the new AI tool. Even though sight is one of the most deceptive senses we possess as humans, we tend to consider it the main means of distinguishing the real from the imaginary. However,...
by Andrea Vallarta | March 9, 2024 | Our ideas, Innovation
Building Gender Equity in the Age of Artificial Intelligence (AI) By: Patricia Santillán From software that creates images or targeted advertising, to avatars for forming emotional relationships, it seems truly magical. However, the reality is that...
by Andrea Vallarta | March 2, 2024 | Our ideas, Research and Strategy, Business and Strategic Design
Empathetic Design: Understanding to Innovate By: Patricia Santillán Throughout history, we have built infrastructures, artifacts, and systems to expand our capabilities, configure environments, and simplify the daily routine of everyday life. Today, we...
by dev@gerundio.com.mx | February 23, 2024 | Our ideas
Prototypes, Types, and When to Use Them: Optimizing Product Design Prototyping is a fundamental pillar of User Centered Design (UCD) that allows for the mitigation of financial and technical risks before development. By employing low, medium, and high-fidelity prototypes,...
by Andrea Vallarta | February 17, 2024 | Our ideas, Branding, Brand and Communication
For those of us who watch the Super Bowl for the commercials: By Cecilia Rodríguez Super Bowl commercials (unlike any other commercials at any other time of the year) are anticipated, we don't mute them, we don't change the channel, but yes, we do criticize them....
by Andrea Vallarta | February 12, 2024 | Our ideas, Innovation, Research and Strategy, Business and Strategic Design
A Better Present by Changing the Future
By: Carlos De Santiago
On January 31st and February 1st, 2024, I had the opportunity to attend two very interesting talks at Design Matters Mexico 2024, and one idea that strongly resonated with me was that our conception...
