by Andrea Vallarta | January 12, 2024 | Our ideas, Experience and Interaction, Innovation
TEMU, the good and the bad. By: Melisa Agúndez The constant appearance of ads for the now popular TEMU on the internet has captured the attention of users worldwide. Originally from China, this platform has emerged rapidly, challenging the big...
by Andrea Vallarta | January 5, 2024 | Activation and Growth, Our ideas, Innovation, Brand and Communication
Gaming, Beyond Trends, Let's Talk About People By: Fernando Bautista and Eric Silva The video game industry has been growing for several years now. This sector is no longer a niche consumption as it was in its beginnings. A study...
by Andrea Vallarta | December 15, 2023 | Activation and Growth, Our ideas, Research and Strategy, Brand and Communication
Exploring Cultural Change Through Digital Searches By: Andrea Vallarta In the constant flow of digital time, web searches offer a unique window into observing transformations in preferences and concerns of...
by dev@gerundio.com.mx | December 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy
Are we close to talking to something non-human? AI and its ability to understand us By: Eric Silva It's clear that the way we relate to each other is complex, even more so the way we use language to communicate. Surely, on more than one occasion,...
by Andrea Vallarta | December 1, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Champagne and grapes and… Spotify Wrapped again By: Alan Luna We're here again. “One more year,” Mecano would say, and another year we also say —with different intonations of joy or weariness— all of us who will spend this day watching Bad Bunny over and over again, and...
by Andrea Vallarta | November 27, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation
Adobe Transforms the Design World with the Acquisition of Figma By: Carlos De Santiago In September of last year, the design world was shaken by the news that Adobe had reached an agreement to acquire Figma, the leading design platform...
