by Andrea Vallarta | April 29, 2024 | Our ideas, Branding, Innovation
Books for better designing (playing) By: Cecilia Rodríguez Last weekend I went on a guided experience at a museum. Before starting, the guide asked us a question: What is your relationship with creativity? Many immediately responded that they had none...
by Andrea Vallarta | April 22, 2024 | Our ideas, Innovation
Challenging Creative Stereotypes: A Training Plan for Everyone By Elena Benitez Ever since I was studying Design, I've faced the conventional perception of what it means to be creative. The image of the red-haired advertiser, defying the...
by Andrea Vallarta | April 15, 2024 | Activation and Growth, Our ideas
Let's talk about the Digital Marketing Funnel By: Eric Silva Although in some cases a company's growth may seem to depend on unknown or mystical factors, the truth is that most corporate success stories are usually the result of a good...
by Andrea Vallarta | April 8, 2024 | Our ideas, Experience and Interaction
Accessibility to Platforms By: Lizbet Tirado In today's world, where digital technology plays a fundamental role in the daily lives of millions of people, accessibility to digital platforms has become a crucial aspect of...
by Andrea Vallarta | April 1, 2024 | Activation and Growth, Our ideas, Research and Strategy
The Power of Data in Strategic Decision-Making By: Andrea Vallarta According to an IBM report, 90% of the world’s data has been created in the last two years. The ability to interpret the constant stream of information flowing through...
by Andrea Vallarta | March 22, 2024 | Our ideas, Experience and Interaction
Dark Mode: The Dark Side of UX
By: Melisa Agúndez
Today, it's impossible to imagine a reality without the use of digital devices. They are tools that make our lives easier and we use them in the various areas where we develop, both in...
