by Andrea Vallarta | May 13, 2024 | Our ideas, Experience and Interaction, Research and Strategy
What are heuristic analyses? By: Paola Morales Have you ever wondered if your digital product complies with design principles? Jacob Nielsen, co-founder of Nielsen Norman Group, a leading user experience consultancy, posed this very...
by Andrea Vallarta | May 6, 2024 | Our ideas, Innovation
Embracing the Power of Midjourney in Gerundio By: Carlos De Santiago In the digital age, images are fundamental. We're not just talking about capturing real moments, but about conveying emotions, values, and the very essence of a brand. At Gerundio, we've immersed ourselves in...
by Andrea Vallarta | April 29, 2024 | Our ideas, Branding, Innovation
Books for better designing (playing) By: Cecilia Rodríguez Last weekend I went on a guided experience at a museum. Before starting, the guide asked us a question: What is your relationship with creativity? Many immediately responded that they had none...
by Andrea Vallarta | April 22, 2024 | Our ideas, Innovation
Challenging Creative Stereotypes: A Training Plan for Everyone By Elena Benitez Ever since I was studying Design, I've faced the conventional perception of what it means to be creative. The image of the red-haired advertiser, defying the...
by Andrea Vallarta | April 15, 2024 | Activation and Growth, Our ideas
Let's talk about the Digital Marketing Funnel By: Eric Silva Although in some cases a company's growth may seem to depend on unknown or mystical factors, the truth is that most corporate success stories are usually the result of a good...
by Andrea Vallarta | April 8, 2024 | Our ideas, Experience and Interaction
Accessibility to Platforms By: Lizbet Tirado In today's world, where digital technology plays a fundamental role in the daily lives of millions of people, accessibility to digital platforms has become a crucial aspect of...
