by Axel Tinoco | June 10, 2024 | Our ideas, Experience and Interaction
The Importance of Heatmaps in Design By: Paola Morales In the field of user experience, it is essential to base our decisions on concrete data rather than assumptions. Assumptions can lead to erroneous conclusions about how users...
by Axel Tinoco | June 3, 2024 | Activation and Growth, Our ideas
Hot Sale: Context and Learnings
By: Eric Silva
Many already know what Hot Sale is, and several have even taken advantage of more than one offer. In the most recent edition, held from May 15th to 23rd, over 600 brands, retailers, and marketplaces participated,...
by Axel Tinoco | May 27, 2024 | Our ideas, Innovation
The audiovisual revolution of the Internet: almost 20 years since YouTube's launch By: Alan Luna It was on February 14, 2005, when three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim launched a website whose name was inspired by the...
by dev@gerundio.com.mx | May 20, 2024 | Our ideas, Research and Strategy
A Connected World: International Internet Day and its Systemic Impact The internet has ceased to be a tool and has become the foundational infrastructure of the Loyalty 3.0 Ecosystem and the global economy. Its relevance transcends connectivity; it is a pillar...
by Andrea Vallarta | May 13, 2024 | Our ideas, Experience and Interaction, Research and Strategy
What are heuristic analyses? By: Paola Morales Have you ever wondered if your digital product complies with design principles? Jacob Nielsen, co-founder of Nielsen Norman Group, a leading user experience consultancy, posed this very...
by Andrea Vallarta | May 6, 2024 | Our ideas, Innovation
Embracing the Power of Midjourney in Gerundio By: Carlos De Santiago In the digital age, images are fundamental. We're not just talking about capturing real moments, but about conveying emotions, values, and the very essence of a brand. At Gerundio, we've immersed ourselves in...
