Hot sale: context and learnings
By: Eric Silva
Many already know what Hot Sale is, and many will have even taken advantage of more than one offer. In the most recent edition, held from May 15th to 23rd, more than 600 brands, retailers, and marketplaces participated, such as Adidas, Amazon, Miniso, MercadoLibre, among many others. But even so, it's worth explaining what it consists of.
Hot Sale emerged in Latin America, inspired by Cyber Monday and Black Friday, two events that promote online and in-person sales in the United States. This initiative aims to promote e-commerce through discounts and offers on a wide variety of products and services.
The first Hot Sale in Mexico was held in 2014, organized by the Mexican Online Sales Association (AMVO) with the goal of boosting online sales in the country. Since its first edition until today, its popularity and the number of participating brands have only grown; even the number of days the event lasts has increased.
Opportunities for startups
Although it might seem like only large companies benefit this season, startups can also join in and take advantage of the opportunity to grow and become known. Participating in an event like this can expose you to an audience you wouldn't normally reach. Additionally, during this season, people are more willing to buy due to the volume of offers they typically see, which can boost your sales.
2. If what you're looking for is to increase your client portfolio, this could also be the opportunity to achieve it. By including attractive discounts and offers, people are very likely to be drawn to your product, and if it satisfies them, they will keep you in mind when they next need a product similar to what you offer.
3. During Hot Sale, traffic to the participating brands' websites also increases. This not only benefits sales, but also your site's positioning and the engagement with your content.
4. The increase in traffic and sales during this time also increases the amount of customer and prospect data. With this, you can better plan your market strategies and gain a better understanding of your target audience.
In summary
Hot Sale offers startups an opportunity to increase their visibility, sales, and customer base. Additionally, it provides valuable opportunities to learn and optimize their business strategies. It is an ideal opportunity for growth and market consolidation.
If you haven't yet clarified your business strategy, or are looking to better understand your market, Contact us and let's work together.
