Gaming, más allá de las tendencias, hablemos de personas

by Andrea Vallarta | January 5, 2024 | Activation and Growth, Our ideas, Innovation, Brand and Communication

Gaming, Beyond Trends, Let's Talk About People By: Fernando Bautista and Eric Silva The video game industry has been growing for several years now. This sector is no longer a niche consumption as it was in its beginnings. A study...

Explorando el cambio cultural a través de las búsquedas digitales

by Andrea Vallarta | December 15, 2023 | Activation and Growth, Our ideas, Research and Strategy, Brand and Communication

Exploring Cultural Change Through Digital Searches By: Andrea Vallarta In the constant flow of digital time, web searches offer a unique window into observing transformations in preferences and concerns of...

¿Estamos cerca de hablar con algo que no sea humano? La IA y su capacidad para entendernos

by dev@gerundio.com.mx | December 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy

Are we close to talking to something non-human? AI and its ability to understand us By: Eric Silva It's clear that the way we relate to each other is complex, even more so the way we use language to communicate. Surely, on more than one occasion,...

Otra vez el champán y las uvas y el… Spotify Wrapped

by Andrea Vallarta | December 1, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Champagne and grapes and… Spotify Wrapped again By: Alan Luna We're here again. “One more year,” Mecano would say, and another year we also say —with different intonations of joy or weariness— all of us who will spend this day watching Bad Bunny over and over again, and...

Adobe Transforma el Mundo del Diseño con la Adquisición de Figma

by Andrea Vallarta | November 27, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Adobe Transforms the Design World with the Acquisition of Figma By: Carlos De Santiago In September of last year, the design world was shaken by the news that Adobe had reached an agreement to acquire Figma, the leading design platform...

Buen Fin 2023: Estrategias de venta inteligente

by Andrea Vallarta | November 17, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Good End 2023: Smart Sales Strategies By: Andrea Vallarta The highly anticipated 13th edition of the Good End, considered the commercial event of the year, will take place from Friday, November 17th to Monday, November 20th. This period not only represents an opportunity to enjoy...