Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Happy people, efficient processes, and scalable design tools

Happy people, efficient processes, and scalable design tools

by Andrea Vallarta | Nov 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Personas felices, procesos eficientes y herramientas de diseño escalables Por: Cecilia Rodríguez Del 17 al 20 de octubre de este año, primera edición de la conferencia de DesignOps Latam, una comunidad que ha escalado rápidamente entre los profesionales del diseño y...
The power to adapt to trends

The power to adapt to trends

by Eduardo Gutierrez | Nov 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

El poder de apartase a las tendencias (O cómo Paramount regaló una película durante in día entero) Por: Eduardo Gutierrez No es oficial, no aparece en los calendarios y ningún gobierno del mundo lo reconoce, pero es bien sabido que el 3 de octubre es el Día Oficial de...
Loops: New Acquisition Models

Loops: New Acquisition Models

by Jaime Del Hoyo | May 17, 2023 | Activation and Growth, Our ideas, Innovation

Loops: nuevos modelos de adquisición Tenemos que admitirlo. Las redes sociales cambiaron al planeta. Facebook, Instagram, Twitter y ahora TikTok transformaron nuestra forma de consumir, ya no solo información, sino también productos y servicios. Desde su creación,...
Creativity as a form of thought

Creativity as a form of thought

by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation

La creatividad como una forma de pensamiento Cuando escuchamos “creatividad” es normal que pensemos en arte, escultura, música… La palabra viene de “creativo” y ser creativo lo asumimos como ser artístico. 👩🏻‍🎨 Sin embargo, la creatividad es la capacidad que tenemos...
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Recent Posts

  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Emotional Loyalty vs. Transactional Loyalty

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

From Data to «Sensemaking»: Why Your Loyalty KPIs Are Lying to You

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

The Engagement Trap: Why Attention Isn't Loyalty

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

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