Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
Personas felices, procesos eficientes y herramientas de diseño escalables

Personas felices, procesos eficientes y herramientas de diseño escalables

by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Happy people, efficient processes, and scalable design tools By: Cecilia Rodríguez From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
El poder de adaptarse a las tendencias

El poder de adaptarse a las tendencias

by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...
Loops: nuevos modelos de adquisición

Loops: nuevos modelos de adquisición

by Jaime Del Hoyo | May 17, 2023 | Activation and Growth, Our ideas, Innovation

Loops: new acquisition models We have to admit it. Social media changed the planet. Facebook, Instagram, Twitter and now TikTok have transformed the way we consume, not just information, but also products and services. Since their creation,...
La creatividad como una forma de pensamiento

La creatividad como una forma de pensamiento

by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation

Creativity as a form of thought When we hear “creativity” it is normal to think of art, sculpture, music... The word comes from “creative” and being creative we assume it means being artistic. 👩🏻‍🎨 However, creativity is the ability we have...
Next Entries »

Recent Posts

  • Why operational inconsistency destroys brand value before you even notice
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamificación en lealtad: cuándo funciona, cuándo falla y por qué importa la diferencia

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice