Gerund
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  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Personas felices, procesos eficientes y herramientas de diseño escalables

Personas felices, procesos eficientes y herramientas de diseño escalables

by Andrea Vallarta | November 13, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

Happy people, efficient processes, and scalable design tools By: Cecilia Rodríguez From October 17th to 20th of this year, the first edition of the DesignOps Latam conference, a community that has rapidly scaled among design professionals and...
El poder de adaptarse a las tendencias

El poder de adaptarse a las tendencias

by Eduardo Gutierrez | November 3, 2023 | Activation and Growth, Our ideas, Branding, Experience, Innovation

The Power of Staying Away From Trends (Or How Paramount Gave Away a Movie for an Entire Day) By: Eduardo Gutierrez It's not official, it doesn't appear on calendars, and no government in the world recognizes it, but it's widely known that October 3rd is the Official Day of...
Loops: nuevos modelos de adquisición

Loops: nuevos modelos de adquisición

by Jaime Del Hoyo | May 17, 2023 | Activation and Growth, Our ideas, Innovation

Loops: nuevos modelos de adquisición Tenemos que admitirlo. Las redes sociales cambiaron al planeta. Facebook, Instagram, Twitter y ahora TikTok transformaron nuestra forma de consumir, ya no solo información, sino también productos y servicios. Desde su creación,...
La creatividad como una forma de pensamiento

La creatividad como una forma de pensamiento

by Cecy Rodriguez | Feb 28, 2023 | Activation and Growth, Our ideas, Innovation

La creatividad como una forma de pensamiento Cuando escuchamos “creatividad” es normal que pensemos en arte, escultura, música… La palabra viene de “creativo” y ser creativo lo asumimos como ser artístico. 👩🏻‍🎨 Sin embargo, la creatividad es la capacidad que tenemos...
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Recent Posts

  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

Tu programa de puntos ¿solo está acumulando saldos? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

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