Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Paola Morales | September 11, 2022 | Research and Strategy, Brand and Communication, Projects

Gerund + Universidad Anáhuac How to bring a unified vision to the entire academic experience? Unifying brands and discourses through strategy Services Strategic Design and Innovation Brand and Communication Challenge After having previously collaborated with...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Strategic Design and Innovation Services Brand and Communication Experience and Interaction Challenge Without Rules is a project by women for women. This Femtech was born with the intention to...
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Recent Posts

  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

¿Tu organigrama está rompiendo la lealtad? El fracaso de la experiencia en silos

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Lealtad emocional vs transaccional

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

Del dato al «Sensemaking»: Por qué tus KPIs de lealtad te están mintiendo

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

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