Gerund
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  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Paola Morales | September 11, 2022 | Research and Strategy, Brand and Communication, Projects

Gerund + Universidad Anáhuac How to bring a unified vision to the entire academic experience? Unifying brands and discourses through strategy Services Strategic Design and Innovation Brand and Communication Challenge After having previously collaborated with...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Strategic Design and Innovation Services Brand and Communication Experience and Interaction Challenge Without Rules is a project by women for women. This Femtech was born with the intention to...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Del dato al «Sensemaking»: Por qué tus KPIs de lealtad te están mintiendo

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

La trampa del engagement: Por qué la atención no es lealtad

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

La lealtad como el activo financiero más rentable ante tasas altas

Loyalty as the Most Profitable Financial Asset in High Interest Rate Environments Author: Elena Benitez, CEO and Founder The current financial landscape has changed the rules of growth. With high interest rates, capital is no longer cheap, and with it, the strategy...

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