Gerund
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  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Rolando Gerundio | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Paola Morales | September 11, 2022 | Research and Strategy, Brand and Communication, Projects

Gerund + Universidad Anáhuac How to bring a unified vision to the entire academic experience? Unifying brands and discourses through strategy Services Strategic Design and Innovation Brand and Communication Challenge After having previously collaborated with...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Strategic Design and Innovation Services Brand and Communication Experience and Interaction Challenge Without Rules is a project by women for women. This Femtech was born with the intention to...
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Recent Posts

  • The Zero-Friction Trap: Why Being Convenient Only Keeps You in the Game, Not in Preference
  • Why operational inconsistency destroys brand value before you even notice
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué un NPS de 90 puede ocultar la fragilidad en la lealtad de marca

Why an NPS of 90 Might Be Hiding Fragility in Your Customer Loyalty By Elena Benitez, CEO & Founder of Gerundio. There’s an old tale in marketing departments that says a satisfied customer is a loyal customer. In the...

Diferenciación de marca: el arte de ser memorable

Brand Differentiation: The Art of Being Memorable   By now, we all know the old story that Apple doesn't sell phones, it sells status. That Nike doesn't sell sneakers, it sells motivation. That Coca-Cola doesn't sell soda, it sells moments and happiness. And, by...

La empatía: una herramienta inesperada para la investigación objetiva

Empathy: An Unexpected Tool for Objective Research In the world of research, it's common to understand from opposite polarities. Good or bad, quantitative or qualitative, rational or emotional, subjective or objective. In this context, how can...

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