by dev@gerundio.com.mx | March 4, 2025 | Our ideas, Research and Strategy
Best Practices in Service Design: From Collaboration to Implementation Service design is intended to improve people's experience by making tasks intuitive and effective. To achieve this, it is essential to adopt different...
by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy
From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...
by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy
Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...
by Axel Tinoco | January 23, 2025 | Our ideas, Experience and Interaction, Research and Strategy
How User Research Can Improve Your Product When people talk about UX (user experience), it's often assumed that everything revolves around the interface or visual design. However, one of the most important pillars of UX is understanding your...
by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects
Gerund + Doters How to bring to life a loyalty program that gets Mexicans to fly? Building the brand of a new loyalty program comprehensively Services Strategic Design and Innovation Brand and Communication Experience and Interaction Challenge Doters is a...
by Paola Morales | October 10, 2024 | Research and Strategy, Brand and Communication, Projects
Gerund + BASE How to simplify the offer of financial services? Strategically orienting a brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in trade operations...
