by dev@gerundio.com.mx | March 4, 2026 | Our ideas, Research and Strategy
Why an NPS of 90 Might Be Hiding Fragility in Your Customer Loyalty
By Elena Benitez, CEO & Founder of Gerundio.
There’s an old tale in marketing departments that says a satisfied customer is a loyal customer. In the...
by dev@gerundio.com.mx | September 23, 2025 | Our ideas, Research and Strategy
Empathy: An Unexpected Tool for Objective Research In the world of research, it's common to understand from opposite polarities. Good or bad, quantitative or qualitative, rational or emotional, subjective or objective. In this context, how can...
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Research and Strategy
How Emotions Influence People's Decisions By Jesica Trejo Most of the decisions we make daily aren't as rational as we believe, and if you have any doubts, just remember the decisions prompted by the last few hours of the Prime Day sale....
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Innovation, Research and Strategy
More pencil, less prompts: Now it's the humans“ turn ”I painted this bottle; a machine didn't." That was (literally or emotionally) the mood at a recent Brightland event, where the brand invited people to customize their own bottles of oil...
by dev@gerundio.com.mx | May 8, 2025 | Our ideas, Research and Strategy
Chatbots and virtual assistants: allies or barriers in the user experience? We live in an era where communication and customer service have been radically transformed. Every time we go to a website to resolve a doubt or...
by dev@gerundio.com.mx | April 24, 2025 | Our ideas, Research and Strategy
Attitudinal Archetypes: A Strategic Alternative to “User Personas” We've all heard of user profiles as a tool to foster empathy when designing products, services, or experiences. But, does empathy alone truly...
