Gerund
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    • Strategic Design and Innovation
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Emergence ¿Cómo distinguirse en el mundo de la Inteligencia Artificial? Diseñando una marca que proyecta visión y profundidad Servicios Marca & Comunicación Experiencia & Interacción Reto Emergence AI es una startup que está revolucionando el campo...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Doters ¿Cómo dar vida a un programa de lealtad que lleva a los mexicanos a volar? Construyendo integralmente la marca de un nuevo plan de fidelización Servicios Diseño Estratégico & Innovación Marca & Comunicación Experiencia & Interacción Reto...
How to simplify the offering of financial services?

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Research and Strategy, Brand and Communication, Projects

Gerundio + BASE ¿Cómo simplificar la oferta de servicios financieros? Orientando una evolución de marca de forma estratégica Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto BASE es una institución financiera especializada en operaciones de...
How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

by Paola Morales | August 19, 2024 | Research and Strategy, Brand and Communication, Projects

Gerundio + Red de Colegios Semper Altius ¿Cómo transmitir una oferta educativa de forma estratégica? Escuchando a padres y madres de familia para lograr una comunicación efectiva Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto La Red de...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | Sep 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures ¿Cómo liderar el cambio en las inversiones en América Latina? Ayudando a emprendedores y proyectos sostenibles a cambiar el Rumbo Servicios Diseño Estratégico & Innovación Marca & Comunicación Experiencia & Interacción Reto Rumbo...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | Sep 14, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + The Green Gang ¿Cómo fomentar hábitos ecológicamente responsables a través del juego? Creando una app emocionante que invita a sanar el planeta Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto The Green Gang es una aplicación...
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Recent Posts

  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 
  • Is your organizational chart breaking loyalty? The failure of siloed experience

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

Gamification in loyalty: when it works, when it fails, and why the difference matters

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Why the cosmetic rainbow destroys customer lifetime value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

What Loyalty Leaders Know (and You Don't)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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