Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
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How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Projects

Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand and Communication Experience and Interaction Challenge Emergence AI is a startup that is revolutionizing the field of...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Doters How to bring to life a loyalty program that gets Mexicans to fly? Building the brand of a new loyalty program comprehensively Services Strategic Design and Innovation Brand and Communication Experience and Interaction Challenge Doters is a...
How to simplify the offering of financial services?

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Research and Strategy, Brand and Communication, Projects

Gerund + BASE How to simplify the offer of financial services? Strategically orienting a brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in trade operations...
How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

by Paola Morales | August 19, 2024 | Research and Strategy, Brand and Communication, Projects

Gerund + Semper Altius Network of Schools How to strategically convey an educational offering? Listening to parents and mothers to achieve effective communication Services Strategic Design and Innovation Brand and Communication Challenge The Network of Schools...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | September 14, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + The Green Gang How to foster ecologically responsible habits through gameplay? Creating an exciting app that invites players to heal the planet Services Brand and Communication Experience and Interaction Challenge The Green Gang is a mobile application designed...
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Recent Posts

  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real
  • Más allá del producto de calidad: por qué la eficacia ya no basta para retener
  • El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.

  The danger of functional invisibility: why brand relevance is not solved by constant presence Author: Elena Benitez CEO of Gerundio There is a yawning gap between being present in a person's life and being truly...

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