Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Projects

Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand and Communication Experience and Interaction Challenge Emergence AI is a startup that is revolutionizing the field of...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Doters How to bring to life a loyalty program that gets Mexicans to fly? Building the brand of a new loyalty program comprehensively Services Strategic Design and Innovation Brand and Communication Experience and Interaction Challenge Doters is a...
How to simplify the offering of financial services?

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Research and Strategy, Brand and Communication, Projects

Gerund + BASE How to simplify the offer of financial services? Strategically orienting a brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in trade operations...
How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

by Paola Morales | August 19, 2024 | Research and Strategy, Brand and Communication, Projects

Gerund + Semper Altius Network of Schools How to strategically convey an educational offering? Listening to parents and mothers to achieve effective communication Services Strategic Design and Innovation Brand and Communication Challenge The Network of Schools...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | Sep 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures ¿Cómo liderar el cambio en las inversiones en América Latina? Ayudando a emprendedores y proyectos sostenibles a cambiar el Rumbo Servicios Diseño Estratégico e Innovación Marca y Comunicación Experiencia e Interacción Reto Rumbo Ventures es...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | Sep 14, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + The Green Gang ¿Cómo fomentar hábitos ecológicamente responsables a través del juego? Creando una app emocionante que invita a sanar el planeta Servicios Marca y Comunicación Experiencia e Interacción Reto The Green Gang es una aplicación móvil diseñada...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

Does your customer journey end with a purchase? The tactical error that destroys your retention

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

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