by Eduardo Gutierrez | Nov 29, 2022 | Our ideas, Innovation
TikTok: an unexpected source of inspiration Inspiration and learning can come from everywhere. There is no single formula to bring it about and, usually, it comes from where we least expect it. It is necessary to be open to change and explore new...
by Eduardo Gutierrez | Nov 15, 2022 | Our ideas, Branding
Branded content: a low-invasion strategy for your brand By the Gerundio team In 2009, an American systems engineer named Michael Gundlach created AdBlock, an extension for browsers like Chrome, Safari, and Firefox that allows users to...
by Eduardo Gutierrez | Nov 1, 2022 | Our ideas, Branding
Your brand purpose doesn't sell. It is indisputable that we are in the era of purpose. We increasingly see more brands joining different causes, making their purpose the central message of their communication, or even changing their essence to make it coincide with...
by Andrea Vallarta | October 25, 2022 | Our ideas, Innovation, Marketing
Growth Hacking, the new trend in digital marketing? With so many methodologies, terms, and adjustments in the world of business innovation and growth, is Growth Hacking really a new trend in digital marketing?, what is the best way to understand...
by Eduardo Gutierrez | Oct 17, 2022 | Our ideas, Innovation
A creativity for everyone It is common to think that creativity is a skill reserved only for those rebels and insurgents who do not conform to the established, or for the fortunate ones born with exceptional talent, but the reality is that all...
by Eduardo Gutierrez | October 10, 2022 | Our ideas, Business and Strategic Design
Let's talk about Business to Person (B2P). The separation that has been made until now between Business to Consumer (B2C) and Business to Business (B2B) has expired. This configuration creates a significant distance with those involved in the experience, and...
