by Eduardo Gutierrez | Oct 17, 2022 | Our ideas, Innovation
A creativity for everyone It is common to think that creativity is a skill reserved only for those rebels and insurgents who do not conform to the established, or for the fortunate ones born with exceptional talent, but the reality is that all...
by Eduardo Gutierrez | October 10, 2022 | Our ideas, Business and Strategic Design
Let's talk about Business to Person (B2P). The separation that has been made until now between Business to Consumer (B2C) and Business to Business (B2B) has expired. This configuration creates a significant distance with those involved in the experience, and...
by Eduardo Gutierrez | Apr 1, 2022 | Our ideas, Experience
What is a customer journey and how is it made? By the Gerundio team Do you know how, when, and where your customers interact most with your brand? Do you have any idea what kind of emotions they feel during all these interactions? Don't miss this article and...
by Eduardo Gutierrez | Mar 23, 2022 | Our ideas, Experience
5 keys to detecting insights in your audiences Regardless of your business type or the industry you are in, it is essential that you know your customers and users deeply. Don't miss the 5 keys we prepared for you and learn how to detect...
by Eduardo Gutierrez | Mar 7, 2022 | Our ideas, Experience
What does a positive brand experience look like? We've all had different experiences with the brands we use in our daily lives, but have you ever wondered what makes some leave us more satisfied than others? Don't miss this article to find out what it's like...
by Eduardo Gutierrez | Feb 17, 2022 | Our ideas, Experience
How to build and improve your brand experience Designing a consistent brand experience for your customers or users and taking care of all the interactions you have with them is extremely important. Don't miss this post and learn how to build and improve a...
