Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
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How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Branding and Communication, Experience and Interaction, Projects

Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand & Communication Experience & Interaction Challenge Emergence AI is a Series A startup pioneering AI agents. In a...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Alan Lam | January 16, 2025 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Doters How to bring a loyalty program to life that takes Mexicans to the skies? Building the brand of a new loyalty plan comprehensively Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Doters is a...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | March 19, 2023 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Rumbo Ventures How to lead the change in investments in Latin America? Helping entrepreneurs and sustainable projects to change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | March 18, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerundio + The Green Gang How to promote environmentally responsible habits through play? Creating an exciting app that encourages children to heal the planet Services Brand & Communication Experience & Interaction Challenge The Green Gang is a mobile...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Alan Lam | March 14, 2023 | Experience and Interaction, Projects

Gerund + Engen How to embrace modernization while remaining professional? Giving a new face to Engen’s digital channel Services Experience & Interaction Challenge Engen is a leading financial company in the Mexican market, specialized in the corporate...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Alan Lam | March 13, 2023 | Activation and Growth, Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Without Rules is a project by and for women. This Femtech was born with the...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo
  • La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

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