Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
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How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Branding and Communication, Experience and Interaction, Projects

Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand & Communication Experience & Interaction Challenge Emergence AI is a Series A startup pioneering AI agents. In a...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Axel Tinoco | January 16, 2025 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Doters How to bring a loyalty program to life that takes Mexicans to the skies? Building the brand of a new loyalty plan comprehensively Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Doters is a...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | March 19, 2023 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Rumbo Ventures How to lead the change in investments in Latin America? Helping entrepreneurs and sustainable projects to change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | March 18, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerundio + The Green Gang How to promote environmentally responsible habits through play? Creating an exciting app that encourages children to heal the planet Services Brand & Communication Experience & Interaction Challenge The Green Gang is a mobile...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Axel Tinoco | March 14, 2023 | Experience and Interaction, Projects

Gerund + Engen How to embrace modernization while remaining professional? Giving a new face to Engen’s digital channel Services Experience & Interaction Challenge Engen is a leading financial company in the Mexican market, specialized in the corporate...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Axel Tinoco | March 13, 2023 | Activation and Growth, Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Without Rules is a project by and for women. This Femtech was born with the...
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Recent Posts

  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real
  • Más allá del producto de calidad: por qué la eficacia ya no basta para retener
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The trick of speed: how CX efficiency kills value before creating loyalty | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

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