Gerundio + Engen
How to embrace modernization while remaining professional?
Giving a new face to Engen’s digital channel
Services
- Experience & Interaction
Challenge
Engen is a leading financial company in the Mexican market, specialized in the corporate finance industry.
As part of a digital transformation effort, and with the intention of reaching new audiences of different sizes, Engen was looking to give a modern touch to its website and restructure the information available on it.
Solution
Analyzing their user experience and through a user-centered design exercise, we evolved the structure of their site, turning it into an intuitive, organized webpage with an architecture that will allow it to grow and include future initiatives in an organized and logical way.
In addition, we gave the site a new focus that takes it beyond being just an informational portal to become a conversion channel with strategic calls to action, forms and quoting, as well as lead automation to drive sales.
We gave the site a fresh and technological identity through our own iconography and a palette of striking and current colors. Thus, we gave a modern face to the brand without leaving aside its institutional essence to position it for new clients.
Engen now has one more tool to contribute to its digital transformation and continue building the positioning it seeks today and in the future.
Impact
- Intuitive and organized website
- Portal focused on user conversion
- Leads automation
Aprendizaje
“Understanding the changing needs of the business as well as the users’, we managed to build an intuitive, organized and scalable experience for the future, without losing sight of the professionalism of the brand.”
