Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
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How to encourage better decision-making through data visualization?

How to encourage better decision-making through data visualization?

by Axel Tinoco | March 12, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Prometec How to drive better decision making through data visualization? Articulating a value proposition to deliver a coherent and empathetic brand experience Services Brand & Communication Experience & Interaction Challenge Prometec is a company...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Axel Tinoco | March 11, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerundio + Wemerang How to give a face to a super-powerful project? Translating a global movement into a brand Services Brand & Communication Experience & Interaction Challenge Wemerang is the first crypto-economy driven application created to empower everyday...
How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Axel Tinoco | March 10, 2023 | Experience and Interaction, Projects, Research and Strategy

Gerund + BUNA How to bring a purpose to life in a digital medium? Capturing a brand essence to share it across channels Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge BUNA is a company that, in addition to...
How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Axel Tinoco | March 9, 2023 | Branding and Communication, Experience and Interaction, Projects

Tallero + Gerundio How to bring the physical experience to an online platform? Reinterpreting the experience to boost the business Services Brand & Communications Experience & Interaction Challenge Tallero is a Mexican company expert in the design and...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Axel Tinoco | March 8, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + eleva+ How to create value through an efficient platform? Digitalizing accounting to boost business growth Services Brand & Communication Experience & Interaction Challenge eleva+ (formerly named El20) is a platform dedicated to providing its users...
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Axel Tinoco | March 7, 2023 | Experience and Interaction, Projects

Gerund + After-dinner conversation. How to bring a physical and sensory experience into the digital world? Expanding the business scope to the online channel. Services Experience & Interaction Challenge. Sobremesa is a place dedicated to offering culinary classes and cooking...
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Recent Posts

  • The Zero-Friction Trap: Why Being Convenient Only Keeps You in the Game, Not in Preference
  • Why operational inconsistency destroys brand value before you even notice
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca
  • El ecosistema de la telemedicina disfuncional: Por qué la tecnología médica sin diseño destruye la confianza del paciente

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

El ecosistema de la telemedicina disfuncional: Por qué la tecnología médica sin diseño destruye la confianza del paciente

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

La ilusión del mundial de fútbol: Por qué patrocinar torneos masivos no asegura la preferencia del consumidor a largo plazo

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

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