Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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How to encourage better decision-making through data visualization?

How to encourage better decision-making through data visualization?

by Alan Lam | March 12, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Prometec How to drive better decision making through data visualization? Articulating a value proposition to deliver a coherent and empathetic brand experience Services Brand & Communication Experience & Interaction Challenge Prometec is a company...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Alan Lam | March 11, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerundio + Wemerang How to give a face to a super-powerful project? Translating a global movement into a brand Services Brand & Communication Experience & Interaction Challenge Wemerang is the first crypto-economy driven application created to empower everyday...
How to bring purpose to life in a digital medium?

How to bring purpose to life in a digital medium?

by Alan Lam | March 10, 2023 | Experience and Interaction, Projects, Research and Strategy

Gerund + BUNA How to bring a purpose to life in a digital medium? Capturing a brand essence to share it across channels Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge BUNA is a company that, in addition to...
How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Alan Lam | March 9, 2023 | Branding and Communication, Experience and Interaction, Projects

Tallero + Gerundio How to bring the physical experience to an online platform? Reinterpreting the experience to boost the business Services Brand & Communications Experience & Interaction Challenge Tallero is a Mexican company expert in the design and...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Alan Lam | March 8, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + eleva+ How to create value through an efficient platform? Digitalizing accounting to boost business growth Services Brand & Communication Experience & Interaction Challenge eleva+ (formerly named El20) is a platform dedicated to providing its users...
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Alan Lam | March 7, 2023 | Experience and Interaction, Projects

Gerund + After-dinner conversation. How to bring a physical and sensory experience into the digital world? Expanding the business scope to the online channel. Services Experience & Interaction Challenge. Sobremesa is a place dedicated to offering culinary classes and cooking...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamification in loyalty: when it works, when it fails, and why the difference matters

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Why the cosmetic rainbow destroys customer lifetime value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

What Loyalty Leaders Know (and You Don't)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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